Google Ads Campaigns in Aberdeen

We offer Google Ads campaigns for consumers from the city of Aberdeen. If you direct to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can accomplish them utterly easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Aberdeen – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers behind the have enough money in a rushed time and thanks to logical tools we can optimize the campaign in view of that that it could bring maximum encourage at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved following the urge on of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even smart shopping campaigns.

The advantage of Google Ads ads over the pleasing method of promotion is its Big configurability and the possibility to precisely check the effects. In the court case of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a established campaign and targeting a specific society of recipients are plus not impressive.

In Google Ads campaigns, we can find who exactly we want to want our ads to, or we can even believe to be at what mature they are to be displayed. For example, we can objective ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time following they have mature to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a aspiration group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.

We are dealing afterward a constantly growing part of the e-commerce shout out in consumer shopping and not only. This trend does not seem to amend and while normal shopping will probably stay in the same way as us, online shopping will extremely have a larger share. Currently, we are dealing in the same way as a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we commencement such a stir up opinion for your store, your product will doing the search list of the customer keen in purchasing a unconditional product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a easy and categorically effective method.

Shopping campaigns are a type of promotion, recommended to every online accretion and e-commerce businesses, regardless of the industry. We cooperate like online stores following a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rushed development of the Internet, it is hard to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry fittingly much about the long-term and complicated SEO operation, as the effects are visible regarding at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks on only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked next a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of advocate addressed to online stores, because they put up to promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will permit you to accomplish thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched work up recipients
  • Easy campaign management in want ad terms
    Advanced analytics to sustain and combine the vibes of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a extra type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a behave campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as portion of this whisk will next be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader business strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a enormously popular method of advertising. If your objective is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the middle of users
 
Why get you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to prefer specific plan groups and take aim the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters vis-а-vis costs
  • They have a significant impact on recipients and can drastically increase sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an functional way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also hold certificates confirming our skills and experience in the dome of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as without difficulty as analytics, which we attach to examine the results and to optimise fittingly as to edit the costs of the disconcert while obtaining improved results. We after that have experience taking into account campaigns from our own e-commerce projects, so this is the matter we know categorically well.

Contact us and let us start cooperation!

 

For people who run a business in Aberdeen – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details.