Google Ads Campaigns in Albany

We offer Google Ads campaigns for consumers from the city of Albany. If you try to occupy a tall position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can achieve them extremely easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Albany – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers afterward the manage to pay for in a rapid time and thanks to systematic tools we can optimize the campaign fittingly that it could bring maximum utility at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved in imitation of the incite of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the standard method of promotion is its immense configurability and the possibility to precisely check the effects. In the act of within satisfactory limits forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific intervention of recipients are along with not impressive.

In Google Ads campaigns, we can judge who exactly we want to ambition our ads to, or we can even declare at what epoch they are to be displayed. For example, we can intend ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequently they have era to browse the internet. No form of received promotion offers such possibilities to define a intend group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.

We are dealing later a constantly growing ration of the e-commerce present in consumer shopping and not only. This trend does not seem to modify and while conventional shopping will probably stay as soon as us, online shopping will extremely have a larger share. Currently, we are dealing later than a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we instigation such a move around for your store, your product will perform the search list of the customer avid in purchasing a truth product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a simple and categorically effective method.

Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate afterward online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry consequently much roughly the long-term and complicated SEO operation, as the effects are visible in description to at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks not far and wide off from only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the appearance of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of excite addressed to online stores, because they back up promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will permit you to attain thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched protest recipients
  • Easy campaign management in advertisement terms
    Advanced analytics to pronounce and swell the atmosphere of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to reach the goals we chose. They allow advertisers to have effective access to everything Google Ads resources under a single campaign. By launching a pretend campaign, we reach a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as share of this stir up will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader business strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in stand-in places upon the websites. This is a utterly popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image in the course of users
 
Why reach you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted trouble can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is possible to choose specific point toward groups and target the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters almost costs
  • They have a significant impact upon recipients and can drastically increase sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an operational way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improve by managing their campaigns.

We also sustain certificates confirming our skills and experience in the field of Google Ads!

 

 

The conventional effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as with ease as analytics, which we attach to examine the results and to optimise consequently as to condense the costs of the move around while obtaining greater than before results. We in addition to have experience gone campaigns from our own e-commerce projects, so this is the thing we know enormously well.

Contact us and allow us start cooperation!

 

For people who run a business in Albany – we have favourable terms of cooperation.

With us, you will enlargement your coverage and acquire more customers!

Ask us for details.