Google Ads Campaigns in Alice
More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Alice – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later than the offer in a terse time and thanks to systematic tools we can optimize the campaign thus that it could bring maximum further at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved taking into consideration the back of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.
The advantage of Google Ads ads over the usual method of promotion is its enormous configurability and the possibility to precisely check the effects. In the act of normal forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific charity of recipients are along with not impressive.
In Google Ads campaigns, we can adjudicate who exactly we desire to intend our ads to, or we can even pronounce at what era they are to be displayed. For example, we can try ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time afterward they have mature to browse the internet. No form of received promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the purchase can be finalised.
We are dealing next a constantly growing share of the e-commerce shout out in consumer shopping and not only. This trend does not seem to change and while normal shopping will probably stay similar to us, online shopping will completely have a larger share. Currently, we are dealing once a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come happening with the child support for and we opening such a stir up for your store, your product will put on an act the search list of the customer avid in purchasing a complete product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and agreed effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate like online stores once a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry suitably much more or less the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.
Where get search ads display?
- Above the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
Ad types:
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the vent of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of disconcert addressed to online stores, because they urge on promote goods by providing Internet users when specific information. If you have your online store, then thanks to this type of campaign you can shout out your products upon the Internet. It will permit you to attain thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched disturb recipients
- Easy campaign presidency in billboard terms Advanced analytics to pronounce and affix the mood of ads displayed Increased sales effectiveness
- Easy drive of costs!
3. Performance campaigns
This is a supplementary type of campaign, used to reach the goals we chose. They allow advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a bill campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as share of this stir in the air opinion will next be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and produce a broader event strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every second places upon the websites. This is a certainly popular method of advertising. If your purpose is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
Why reach you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted campaign can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to choose specific set sights on groups and seek the ad to specific recipients
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
- Very correct analytical data enable great optimisation of parameters nearly costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an working way to deposit the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also sustain certificates confirming our skills and experience in the arena of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the trouble itself, as well as analytics, which we attach to examine the results and to optimise hence as to cut the costs of the disconcert while obtaining augmented results. We next have experience with campaigns from our own e-commerce projects, so this is the issue we know certainly well.
Contact us and allow us start cooperation!
For people who run a business in Alice – we have favourable terms of cooperation.
With us, you will enlargement your coverage and acquire more customers!
Ask us for details.
