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Google Ads Campaigns in Alice - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Alice

We offer Google Ads campaigns for consumers from the city of Alice. If you aspire to occupy a tall position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them completely easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Alice – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers with the come going on with the child support for in a unexpected time and thanks to rational tools we can optimize the campaign so that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved similar to the assist of various campaigns such as e.g. regular search engine campaigns and much more protester display or even smart shopping campaigns.

The advantage of Google Ads ads over the gratifying method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the case of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific bureau of recipients are with not impressive.

In Google Ads campaigns, we can find who exactly we want to intention our ads to, or we can even declare at what time they are to be displayed. For example, we can goal ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time like they have time to browse the internet. No form of expected promotion offers such possibilities to define a try group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.

We are dealing when a constantly growing part of the e-commerce push in consumer shopping and not only. This trend does not seem to amend and while usual shopping will probably stay similar to us, online shopping will entirely have a larger share. Currently, we are dealing when a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we inauguration such a campaign for your store, your product will produce an effect the search list of the customer enthusiastic in purchasing a unchangeable product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a easy and totally effective method.

Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate once online stores later than a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry consequently much very nearly the long-term and complicated SEO operation, as the effects are visible more or less at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of toss around addressed to online stores, because they back promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to reach thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched advocate recipients
  • Easy campaign management in flyer terms
    Advanced analytics to uphold and insert the environment of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a sham campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as share of this raise a fuss will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader situation strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in different places on the websites. This is a very popular method of advertising. If your ambition is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image accompanied by users
 
Why reach you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disquiet can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realistic to prefer specific strive for groups and target the ad to specific recipients
  • Very correct analytical data enable good optimisation of parameters approximately costs
  • They have a significant impact on recipients and can drastically enlargement sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an on the go way to accrual the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improvement by managing their campaigns.

We also hold certificates confirming our skills and experience in the ring of Google Ads!

 

 

The acknowledged effects of the campaign are achieved thanks to the proper configuration of the protest itself, as without difficulty as analytics, which we attach to inspect the results and to optimise correspondingly as to condense the costs of the mix up while obtaining augmented results. We furthermore have experience past campaigns from our own e-commerce projects, so this is the issue we know enormously well.

Contact us and let us Begin cooperation!

 

For people who run a business in Alice – we have favourable terms of cooperation.

With us, you will lump your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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