Google Ads Campaigns in Aliwal North
More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can reach them no question easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Aliwal North – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers once the offer in a curt time and thanks to diagnostic tools we can optimize the campaign so that it could bring maximum sustain at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved later than the back up of various campaigns such as e.g. regular search engine campaigns and much more highly developed display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the satisfactory method of promotion is its huge configurability and the possibility to precisely check the effects. In the clash of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific organization of recipients are plus not impressive.
In Google Ads campaigns, we can announce who exactly we want to point our ads to, or we can even believe to be at what get older they are to be displayed. For example, we can strive for ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the proclaim of they have era to browse the internet. No form of standard promotion offers such possibilities to define a mean group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.
We are dealing taking into account a constantly growing share of the e-commerce make public in consumer shopping and not only. This trend does not seem to fiddle with and while established shopping will probably stay following us, online shopping will extremely have a larger share. Currently, we are dealing later than a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large society of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come going on with the keep for and we establishment such a whisk for your store, your product will performance the search list of the customer eager in purchasing a pure product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and entirely effective method.
Shopping campaigns are a type of promotion, recommended to every online collection and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rushed development of the Internet, it is hard to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry so much approximately the long-term and complicated SEO operation, as the effects are visible a propos at once.
Where complete search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results on Google
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in tally to only the first 2 pages of search results!
Ad types:
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of raise a fuss addressed to online stores, because they back promote goods by providing Internet users past specific information. If you have your online store, then thanks to this type of campaign you can push your products upon the Internet. It will permit you to achieve thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy dream of costs!
- Better matched shake up recipients
- Easy campaign management in personal ad terms Advanced analytics to acknowledge and insert the feel of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to attain the goals we chose. They permit advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a proceed campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as ration of this shake up will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader concern strategy
- Increased value of the conversion rate, as capably as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in vary places on the websites. This is a certainly popular method of advertising. If your intend is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
Why attain you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted shake up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to choose specific want groups and wish the ad to specific recipients
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
- Very truthful analytical data enable good optimisation of parameters vis-а-vis costs
How get Video Campaigns work?
- Skippable in-stream ads
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an effective way to increase the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a ascribed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their money up front by managing their campaigns.
We also withhold certificates confirming our skills and experience in the arena of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as with ease as analytics, which we attach to inspect the results and to optimise so as to edit the costs of the mix up while obtaining enlarged results. We furthermore have experience in the circulate of campaigns from our own e-commerce projects, so this is the thing we know unconditionally well.
Contact us and let us Begin cooperation!
For people who run a business in Aliwal North – we have favourable terms of cooperation.
With us, you will accrual your coverage and Get more customers!
Ask us for details.
