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Google Ads Campaigns in Altamont - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Altamont

We offer Google Ads campaigns for consumers from the city of Altamont. If you point to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can reach them utterly easily and speedily and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.

Altamont – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers similar to the offer in a sudden time and thanks to critical tools we can optimize the campaign suitably that it could bring maximum utility at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved subsequently the support of various campaigns such as e.g. regular search engine campaigns and much more highly developed display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the satisfactory method of promotion is its immense configurability and the possibility to precisely check the effects. In the conflict of adequate forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific help of recipients are moreover not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to try our ads to, or we can even pronounce at what period they are to be displayed. For example, we can seek ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time considering they have period to browse the internet. No form of conventional promotion offers such possibilities to clarify a direct group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product upon your website, where the buy can be finalised.

We are dealing similar to a constantly growing part of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to fiddle with and while traditional shopping will probably stay taking into consideration us, online shopping will definitely have a larger share. Currently, we are dealing following a in want of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we opening such a stir for your store, your product will exploit the search list of the customer eager in purchasing a fixed idea product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and entirely effective method.

Shopping campaigns are a type of promotion, recommended to every online stock and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is hard to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry therefore much nearly the long-term and complicated SEO operation, as the effects are visible a propos at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of whisk addressed to online stores, because they back promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will allow you to reach thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched rouse recipients
  • Easy campaign presidency in personal ad terms
    Advanced analytics to avow and augment the atmosphere of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a additional type of campaign, used to attain the goals we chose. They allow advertisers to have effective permission to all Google Ads resources under a single campaign. By launching a play a role campaign, we achieve a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as portion of this demonstrate will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader situation strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places on the websites. This is a unquestionably popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image along with users
 
Why attain you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted whisk can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to choose specific try groups and wish the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters on the order of costs
  • They have a significant impact upon recipients and can drastically growth sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an effective way to accumulation the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their forward movement by managing their campaigns.

We also preserve certificates confirming our skills and experience in the dome of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as without difficulty as analytics, which we attach to examine the results and to optimise in view of that as to cut the costs of the shake up while obtaining greater than before results. We as well as have experience bearing in mind campaigns from our own e-commerce projects, so this is the issue we know no question well.

Contact us and let us start cooperation!

 

For people who run a business in Altamont – we have favourable terms of cooperation.

With us, you will mass your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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