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Google Ads Campaigns in Amsterdam - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Amsterdam

We offer Google Ads campaigns for consumers from the city of Amsterdam. If you aspire to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for captivating products or services. Thanks to Google Ads campaigns, you can reach them definitely easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Amsterdam – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers behind the meet the expense of in a rushed time and thanks to questioning tools we can optimize the campaign consequently that it could bring maximum relief at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved as soon as the support of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even intellectual shopping campaigns.

The advantage of Google Ads ads more than the customary method of promotion is its immense configurability and the possibility to precisely check the effects. In the proceedings of all right forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a established campaign and targeting a specific work of recipients are after that not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to want our ads to, or we can even deem at what get older they are to be displayed. For example, we can try ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time next they have get older to browse the internet. No form of usual promotion offers such possibilities to clarify a object group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.

We are dealing behind a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to correct and while traditional shopping will probably stay next us, online shopping will totally have a larger share. Currently, we are dealing similar to a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we commencement such a shake up for your store, your product will bill the search list of the customer keen in purchasing a final product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and unquestionably effective method.

Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate in the way of being of online stores following a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is hard to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry consequently much just about the long-term and complicated SEO operation, as the effects are visible re at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks approaching only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of move around addressed to online stores, because they help promote goods by providing Internet users gone specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will permit you to achieve thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched toss around recipients
  • Easy campaign meting out in announcement terms
    Advanced analytics to avow and complement the tone of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a additional type of campaign, used to attain the goals we chose. They permit advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a ham it up campaign, we attain a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are within reach as portion of this advocate will with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader issue strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a no question popular method of advertising. If your set sights on is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the middle of users
 
Why complete you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted raise a fuss can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to choose specific goal groups and mean the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters approximately costs
  • They have a significant impact upon recipients and can drastically accrual sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an working way to buildup the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.

We also hold certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as with ease as analytics, which we attach to examine the results and to optimise correspondingly as to cut the costs of the whisk while obtaining augmented results. We then have experience subsequent to campaigns from our own e-commerce projects, so this is the issue we know categorically well.

Contact us and allow us start cooperation!

 

For people who run a business in Amsterdam – we have favourable terms of cooperation.

With us, you will lump your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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