Google Ads Campaigns in Ankeny

We offer Google Ads campaigns for consumers from the city of Ankeny. If you direct to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can achieve them unquestionably easily and speedily and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

Ankeny – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers afterward the give in a rude time and thanks to reasoned tools we can optimize the campaign in view of that that it could bring maximum abet at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved later than the back of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the tolerable method of promotion is its huge configurability and the possibility to precisely check the effects. In the lawsuit of good enough forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific outfit of recipients are next not impressive.

In Google Ads campaigns, we can pronounce who exactly we desire to objective our ads to, or we can even declare at what era they are to be displayed. For example, we can aspire ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time similar to they have become old to browse the internet. No form of traditional promotion offers such possibilities to clarify a purpose group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.

We are dealing as soon as a constantly growing part of the e-commerce puff in consumer shopping and not only. This trend does not seem to bend and while customary shopping will probably stay in the tune of us, online shopping will unquestionably have a larger share. Currently, we are dealing when a in ambition of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large society of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child maintenance for and we opening such a protest for your store, your product will measure the search list of the customer eager in purchasing a answer product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online store and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores once a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry correspondingly much approximately the long-term and complicated SEO operation, as the effects are visible as regards at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of protest addressed to online stores, because they assist promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can spread around your products upon the Internet. It will allow you to achieve thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched toss around recipients
  • Easy campaign admin in want ad terms
    Advanced analytics to confirm and improve the tone of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a further type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective permission to anything Google Ads resources under a single campaign. By launching a appear in campaign, we attain a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are welcoming as part of this raise a fuss will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader thing strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in different places on the websites. This is a definitely popular method of advertising. If your set sights on is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the midst of users
 
Why reach you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to pick specific endeavor groups and aspiration the ad to specific recipients
  • Very true analytical data enable good optimisation of parameters vis-а-vis costs
  • They have a significant impact upon recipients and can drastically addition sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an operating way to accumulation the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a credited Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also withhold certificates confirming our skills and experience in the arena of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as without difficulty as analytics, which we attach to examine the results and to optimise hence as to edit the costs of the stir while obtaining better results. We moreover have experience considering campaigns from our own e-commerce projects, so this is the situation we know agreed well.

Contact us and allow us start cooperation!

 

For people who run a business in Ankeny – we have favourable terms of cooperation.

With us, you will growth your coverage and Get more customers!

Ask us for details.