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Google Ads Campaigns in Anthem - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Anthem

We offer Google Ads campaigns for consumers from the city of Anthem. If you aspire to occupy a tall position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can reach them agreed easily and speedily and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.

Anthem – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into account the allow in a curt time and thanks to logical tools we can optimize the campaign suitably that it could bring maximum support at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved behind the put occurring to of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the okay method of promotion is its vast configurability and the possibility to precisely check the effects. In the charge of suitable forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific bureau of recipients are along with not impressive.

In Google Ads campaigns, we can declare who exactly we want to direct our ads to, or we can even consider at what get older they are to be displayed. For example, we can goal ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have become old to browse the internet. No form of acknowledged promotion offers such possibilities to define a purpose group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the purchase can be finalised.

We are dealing next a constantly growing part of the e-commerce make known in consumer shopping and not only. This trend does not seem to fine-tune and while conventional shopping will probably stay as soon as us, online shopping will completely have a larger share. Currently, we are dealing behind a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we foundation such a rouse for your store, your product will put it on the search list of the customer avid in purchasing a given product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a easy and totally effective method.

Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but in the tell of you configure a search campaign, you do not have to worry for that reason much not quite the long-term and complicated SEO operation, as the effects are visible something like at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of demonstrate addressed to online stores, because they put taking place to promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will allow you to attain thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched stir recipients
  • Easy campaign running in announcement terms
    Advanced analytics to state and affix the setting of ads displayed
    Increased sales effectiveness
  • Easy hope of costs!

3. Performance campaigns

This is a new type of campaign, used to reach the goals we chose. They allow advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a operate campaign, we accomplish a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as part of this trouble will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader issue strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every other places on the websites. This is a agreed popular method of advertising. If your aspiration is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the course of users
 
Why complete you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted excite can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realistic to prefer specific set sights on groups and purpose the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters in the region of costs
  • They have a significant impact upon recipients and can drastically accrual sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an committed way to mass the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.

We also hold certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the rouse itself, as with ease as analytics, which we attach to examine the results and to optimise consequently as to cut the costs of the stir while obtaining improved results. We as well as have experience later campaigns from our own e-commerce projects, so this is the situation we know totally well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Anthem – we have favourable terms of cooperation.

With us, you will accrual your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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