Google Ads Campaigns in Apex

We offer Google Ads campaigns for consumers from the city of Apex. If you endeavor to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can reach them unquestionably easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Apex – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers once the meet the expense of in a rude time and thanks to analytical tools we can optimize the campaign so that it could bring maximum sustain at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved subsequently the urge on of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the usual method of promotion is its huge configurability and the possibility to precisely check the effects. In the war of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific charity of recipients are in addition to not impressive.

In Google Ads campaigns, we can find who exactly we want to direct our ads to, or we can even regard as being at what mature they are to be displayed. For example, we can mean ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time next they have time to browse the internet. No form of time-honored promotion offers such possibilities to clarify a aspire group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.

We are dealing considering a constantly growing allocation of the e-commerce present in consumer shopping and not only. This trend does not seem to modify and while acknowledged shopping will probably stay subsequent to us, online shopping will completely have a larger share. Currently, we are dealing with a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we instigation such a shake up for your store, your product will discharge duty the search list of the customer keen in purchasing a unconditional product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and definitely effective method.

Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate bearing in mind online stores like a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is hard to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry consequently much virtually the long-term and complicated SEO operation, as the effects are visible in savings account to at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks more or less only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into consideration a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

type of whisk addressed to online stores, because they back promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will permit you to accomplish thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disturb recipients
  • Easy campaign admin in trailer terms
    Advanced analytics to assert and intensify the quality of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective access to everything Google Ads resources under a single campaign. By launching a accomplish campaign, we accomplish a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as allowance of this disturb will also be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader matter strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a utterly popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the course of users
 
Why accomplish you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted excite can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to choose specific try groups and seek the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters around costs
  • They have a significant impact upon recipients and can drastically bump sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an involved way to lump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.

We also preserve certificates confirming our skills and experience in the ground of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as well as analytics, which we attach to examine the results and to optimise hence as to shorten the costs of the shake up while obtaining enlarged results. We also have experience bearing in mind campaigns from our own e-commerce projects, so this is the thing we know unquestionably well.

Contact us and allow us start cooperation!

 

For people who run a business in Apex – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details.