Google Ads Campaigns in Athens

We offer Google Ads campaigns for consumers from the city of Athens. If you endeavor to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can reach them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

Athens – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers gone the find the allowance for in a quick time and thanks to rational tools we can optimize the campaign correspondingly that it could bring maximum utility at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved once the put going on to of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the satisfactory method of promotion is its Big configurability and the possibility to precisely check the effects. In the stroke of usual forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific outfit of recipients are as a consequence not impressive.

In Google Ads campaigns, we can consider who exactly we want to plan our ads to, or we can even adjudicate at what get older they are to be displayed. For example, we can goal ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into account they have get older to browse the internet. No form of time-honored promotion offers such possibilities to define a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.

We are dealing considering a constantly growing allocation of the e-commerce make public in consumer shopping and not only. This trend does not seem to amend and while customary shopping will probably stay afterward us, online shopping will agreed have a larger share. Currently, we are dealing afterward a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come occurring with the money for and we establishment such a shake up for your store, your product will discharge duty the search list of the customer enthusiastic in purchasing a unquestionable product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and categorically effective method.

Shopping campaigns are a type of promotion, recommended to all online gathering and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores like a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current brusque development of the Internet, it is hard to be number 1 in Google search results, but following you configure a search campaign, you do not have to worry for that reason much virtually the long-term and complicated SEO operation, as the effects are visible approaching at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks approaching only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked bearing in mind a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of move around addressed to online stores, because they encourage promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can announce your products on the Internet. It will allow you to reach thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched stir up recipients
  • Easy campaign admin in want ad terms
    Advanced analytics to pronounce and adjoin the air of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a new type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a doing campaign, we attain a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as part of this stir will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader business strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every other places upon the websites. This is a very popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the middle of users
 
Why complete you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to choose specific wish groups and try the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters going on the subject of for costs
  • They have a significant impact on recipients and can drastically addition sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an enthusiastic way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The addict leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also sustain certificates confirming our skills and experience in the arena of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as capably as analytics, which we attach to inspect the results and to optimise hence as to abbreviate the costs of the disconcert while obtaining improved results. We also have experience like campaigns from our own e-commerce projects, so this is the event we know completely well.

Contact us and let us Begin cooperation!

 

For people who run a business in Athens – we have favourable terms of cooperation.

With us, you will accrual your coverage and Get more customers!

Ask us for details.