Google Ads Campaigns in Belfast
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can accomplish them very easily and speedily and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.
Belfast – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers in imitation of the find the maintenance for in a curt time and thanks to questioning tools we can optimize the campaign correspondingly that it could bring maximum support at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved in the spread of the help of various campaigns such as e.g. regular search engine campaigns and much more protester display or even smart shopping campaigns.
The advantage of Google Ads ads greater than the agreeable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the achievement of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific action of recipients are afterward not impressive.
In Google Ads campaigns, we can consider who exactly we desire to purpose our ads to, or we can even deem at what era they are to be displayed. For example, we can object ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time bearing in mind they have become old to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a take aim group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing in the same way as a constantly growing allowance of the e-commerce puff in consumer shopping and not only. This trend does not seem to fine-tune and while customary shopping will probably stay subsequently us, online shopping will utterly have a larger share. Currently, we are dealing similar to a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large group of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we foundation such a move around for your store, your product will affect the search list of the customer enthusiastic in purchasing a unmovable product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate once online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry therefore much virtually the long-term and complicated SEO operation, as the effects are visible approaching at once.
Where realize search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks with mention to only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Ad types:
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!
Ad types:
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of trouble addressed to online stores, because they incite promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can promote your products on the Internet. It will permit you to attain thousands of further customers.
What are the advantages of a Shopping Campaign?
- Easy desire of costs!
- Increased coverage of your offer on the Internet
- Better matched shake up recipients
- Easy campaign management in want ad terms Advanced analytics to establish and combine the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to reach the goals we chose. They allow advertisers to have effective permission to everything Google Ads resources under a single campaign. By launching a produce a result campaign, we reach a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to accomplish to as portion of this campaign will as a consequence be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as competently as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader event strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a agreed popular method of advertising. If your point is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image in the course of users
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted work up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to prefer specific try groups and direct the ad to specific recipients
- Very true analytical data enable good optimisation of parameters with suggestion to costs
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a wide group of users.
How get Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an full of life way to growth the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not issue here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a qualified Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.
We also hold certificates confirming our skills and experience in the arena of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as capably as analytics, which we attach to examine the results and to optimise as a result as to condense the costs of the demonstrate while obtaining greater than before results. We afterward have experience past campaigns from our own e-commerce projects, so this is the issue we know entirely well.
Contact us and let us Begin cooperation!
For people who run a business in Belfast – we have favourable terms of cooperation.
With us, you will buildup your coverage and Get more customers!
Ask us for details.
