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Google Ads Campaigns in Beltsville - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Beltsville

We offer Google Ads campaigns for consumers from the city of Beltsville. If you target to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can achieve them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Beltsville – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers bearing in mind the manage to pay for in a immediate time and thanks to logical tools we can optimize the campaign appropriately that it could bring maximum relieve at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved as soon as the put in the works to of various campaigns such as e.g. regular search engine campaigns and much more militant display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the conventional method of promotion is its huge configurability and the possibility to precisely check the effects. In the court case of welcome forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific organization of recipients are furthermore not impressive.

In Google Ads campaigns, we can deem who exactly we want to seek our ads to, or we can even adjudicate at what get older they are to be displayed. For example, we can point ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequent to they have era to browse the internet. No form of customary promotion offers such possibilities to define a purpose group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.

We are dealing next a constantly growing ration of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to correct and while traditional shopping will probably stay past us, online shopping will totally have a larger share. Currently, we are dealing once a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we creation such a trouble for your store, your product will work the search list of the customer interested in purchasing a resolution product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate past online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry so much virtually the long-term and complicated SEO operation, as the effects are visible more or less at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into account a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of stir addressed to online stores, because they assist promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can push your products upon the Internet. It will allow you to accomplish thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disquiet recipients
  • Easy campaign government in public notice terms
    Advanced analytics to sustain and count up the tone of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a additional type of campaign, used to attain the goals we chose. They allow advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a con campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as ration of this shake up will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader business strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places on the websites. This is a unconditionally popular method of advertising. If your intention is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the middle of users
 
Why attain you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted rouse can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to pick specific object groups and aspire the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters regarding costs
  • They have a significant impact upon recipients and can drastically layer sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an lively way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the addict does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The addict leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also maintain certificates confirming our skills and experience in the dome of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as without difficulty as analytics, which we attach to examine the results and to optimise consequently as to condense the costs of the raise a fuss while obtaining improved results. We next have experience gone campaigns from our own e-commerce projects, so this is the business we know completely well.

Contact us and allow us start cooperation!

 

For people who run a business in Beltsville – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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