Google Ads Campaigns in Benicia

We offer Google Ads campaigns for consumers from the city of Benicia. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can attain them no question easily and quickly and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

Benicia – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers in the expose of the provide in a brusque time and thanks to reasoned tools we can optimize the campaign correspondingly that it could bring maximum foster at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved with the encourage of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.

The advantage of Google Ads ads on zenith of the suitable method of promotion is its vast configurability and the possibility to precisely check the effects. In the battle of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific action of recipients are furthermore not impressive.

In Google Ads campaigns, we can judge who exactly we desire to set sights on our ads to, or we can even deem at what period they are to be displayed. For example, we can object ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time past they have times to browse the internet. No form of usual promotion offers such possibilities to define a target group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.

We are dealing considering a constantly growing allocation of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to fine-tune and while established shopping will probably stay similar to us, online shopping will completely have a larger share. Currently, we are dealing afterward a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large society of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we initiation such a disconcert for your store, your product will ham it up the search list of the customer keen in purchasing a fixed product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and very effective method.

Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate following online stores behind a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but in the sky of you configure a search campaign, you do not have to worry thus much just about the long-term and complicated SEO operation, as the effects are visible in this area at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks approaching only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

type of disturb addressed to online stores, because they assist promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can spread around your products on the Internet. It will allow you to accomplish thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disquiet recipients
  • Easy campaign dispensation in advertisement terms
    Advanced analytics to assert and improve the feel of ads displayed
    Increased sales effectiveness
  • Easy hope of costs!

3. Performance campaigns

This is a further type of campaign, used to attain the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a play a role campaign, we achieve a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as share of this demonstrate will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a extremely popular method of advertising. If your seek is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why accomplish you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disquiet can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to pick specific direct groups and goal the ad to specific recipients
  • Very correct analytical data enable great optimisation of parameters going concerning for costs
  • They have a significant impact on recipients and can drastically accrual sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a wide group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an lively way to accrual the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their onslaught by managing their campaigns.

We also support certificates confirming our skills and experience in the arena of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as skillfully as analytics, which we attach to examine the results and to optimise therefore as to cut the costs of the stir while obtaining enlarged results. We after that have experience bearing in mind campaigns from our own e-commerce projects, so this is the business we know no question well.

Contact us and let us Begin cooperation!

 

For people who run a business in Benicia – we have favourable terms of cooperation.

With us, you will buildup your coverage and Get more customers!

Ask us for details.