Google Ads Campaigns in Berea
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them categorically easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Berea – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers like the come occurring with the child support for in a curt time and thanks to questioning tools we can optimize the campaign thus that it could bring maximum encourage at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved as soon as the urge on of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.
The advantage of Google Ads ads on culmination of the normal method of promotion is its enormous configurability and the possibility to precisely check the effects. In the fighting of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific organization of recipients are moreover not impressive.
In Google Ads campaigns, we can declare who exactly we want to aspiration our ads to, or we can even adjudicate at what become old they are to be displayed. For example, we can plan ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time with they have become old to browse the internet. No form of acknowledged promotion offers such possibilities to define a wish group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.
We are dealing in the song of a constantly growing allocation of the e-commerce announce in consumer shopping and not only. This trend does not seem to change and while customary shopping will probably stay as soon as us, online shopping will utterly have a larger share. Currently, we are dealing taking into consideration a in target of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we initiation such a stir up opinion for your store, your product will feint the search list of the customer enthusiastic in purchasing a pure product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a easy and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate in imitation of online stores following a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sudden development of the Internet, it is hard to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry for that reason much about the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where attain search ads display?
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in financial credit to only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results upon Google
Ad types:
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks going on for only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked bearing in mind a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of mix up addressed to online stores, because they encourage promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can announce your products on the Internet. It will allow you to reach thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched stir up recipients
- Easy campaign handing out in personal ad terms Advanced analytics to announce and adjoin the environment of ads displayed Increased sales effectiveness
- Easy goal of costs!
3. Performance campaigns
This is a additional type of campaign, used to achieve the goals we chose. They permit advertisers to have effective right of entry to anything Google Ads resources under a single campaign. By launching a take steps campaign, we attain a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as share of this disturb will as a consequence be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader situation strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swing places upon the websites. This is a categorically popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
- Increases watchfulness and builds the company’s image in the middle of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why realize you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted demonstrate can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to prefer specific strive for groups and aspiration the ad to specific recipients
- Very exact analytical data enable great optimisation of parameters in description to costs
- They have a significant impact upon recipients and can drastically layer sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an energetic way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The addict leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a approved Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improvement by managing their campaigns.
We also withhold certificates confirming our skills and experience in the field of Google Ads!
The received effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to examine the results and to optimise appropriately as to shorten the costs of the protest while obtaining better results. We furthermore have experience subsequently campaigns from our own e-commerce projects, so this is the business we know very well.
Contact us and allow us start cooperation!
For people who run a business in Berea – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.
