Google Ads Campaigns in Bethal
More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can attain them completely easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Bethal – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers following the find the maintenance for in a unexpected time and thanks to analytical tools we can optimize the campaign so that it could bring maximum help at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved as soon as the put taking place to of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the pleasing method of promotion is its Big configurability and the possibility to precisely check the effects. In the warfare of satisfactory forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific bureau of recipients are along with not impressive.
In Google Ads campaigns, we can adjudicate who exactly we desire to aspiration our ads to, or we can even rule at what epoch they are to be displayed. For example, we can want ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time bearing in mind they have get older to browse the internet. No form of conventional promotion offers such possibilities to clarify a intention group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the purchase can be finalised.
We are dealing once a constantly growing part of the e-commerce shout out in consumer shopping and not only. This trend does not seem to change and while standard shopping will probably stay once us, online shopping will totally have a larger share. Currently, we are dealing considering a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large help of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we inauguration such a excite for your store, your product will discharge duty the search list of the customer impatient in purchasing a resolution product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a easy and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate in imitation of online stores once a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry suitably much more or less the long-term and complicated SEO operation, as the effects are visible something like at once.
Where do search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked following a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of advocate addressed to online stores, because they help promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will permit you to accomplish thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched move around recipients
- Easy campaign organization in advertisement terms Advanced analytics to assert and augment the mood of ads displayed Increased sales effectiveness
- Easy objective of costs!
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a discharge duty campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to realize to as part of this disquiet will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader matter strategy
- Increased value of the conversion rate, as capably as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a unconditionally popular method of advertising. If your seek is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
Why pull off you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically increase sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
- It is realistic to select specific aspiration groups and point toward the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters all but costs
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an in force way to enlargement the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also hold certificates confirming our skills and experience in the ring of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the stir up opinion itself, as with ease as analytics, which we attach to examine the results and to optimise appropriately as to reduce the costs of the shake up while obtaining greater than before results. We as well as have experience in the look of campaigns from our own e-commerce projects, so this is the concern we know agreed well.
Contact us and allow us start cooperation!
For people who run a business in Bethal – we have favourable terms of cooperation.
With us, you will buildup your coverage and acquire more customers!
Ask us for details.