Google Ads Campaigns in Bethlehem
More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can reach them very easily and speedily and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Bethlehem – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers in imitation of the present in a rude time and thanks to diagnostic tools we can optimize the campaign so that it could bring maximum assist at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved in the same way as the back up of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the tolerable method of promotion is its vast configurability and the possibility to precisely check the effects. In the charge of standard forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific intervention of recipients are furthermore not impressive.
In Google Ads campaigns, we can declare who exactly we desire to purpose our ads to, or we can even decide at what era they are to be displayed. For example, we can aspire ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later they have become old to browse the internet. No form of received promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the buy can be finalised.
We are dealing as soon as a constantly growing portion of the e-commerce promote in consumer shopping and not only. This trend does not seem to modify and while usual shopping will probably stay similar to us, online shopping will entirely have a larger share. Currently, we are dealing taking into account a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we establishment such a whisk for your store, your product will do its stuff the search list of the customer enthusiastic in purchasing a unadulterated product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to every online accrual and e-commerce businesses, regardless of the industry. We cooperate once online stores in the flavor of a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry suitably much very nearly the long-term and complicated SEO operation, as the effects are visible going on for at once.
Where accomplish search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results upon Google
- Below the organic search results on Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of stir up addressed to online stores, because they help promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can present your products upon the Internet. It will permit you to attain thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched mix up recipients
- Easy campaign processing in public notice terms Advanced analytics to establish and total the character of ads displayed Increased sales effectiveness
- Easy aim of costs!
3. Performance campaigns
This is a supplementary type of campaign, used to reach the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a take steps campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are approachable as allocation of this mix up will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader matter strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places on the websites. This is a no question popular method of advertising. If your aspire is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Increases preparedness and builds the company’s image in the midst of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why realize you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted protest can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically mass sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
- It is feasible to choose specific intention groups and purpose the ad to specific recipients
- Very true analytical data enable good optimisation of parameters re costs
How get Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an full of zip way to addition the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not issue here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a qualified Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their take forward by managing their campaigns.
We also maintain certificates confirming our skills and experience in the sports ground of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to examine the results and to optimise as a result as to abbreviate the costs of the disturb while obtaining bigger results. We after that have experience taking into account campaigns from our own e-commerce projects, so this is the thing we know enormously well.
Contact us and allow us Begin cooperation!
For people who run a business in Bethlehem – we have favourable terms of cooperation.
With us, you will mass your coverage and Get more customers!
Ask us for details.