Google Ads Campaigns in Bluestone

We offer Google Ads campaigns for consumers from the city of Bluestone. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can achieve them unquestionably easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Bluestone – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers taking into consideration the pay for in a unexpected time and thanks to questioning tools we can optimize the campaign thus that it could bring maximum benefits at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved bearing in mind the back up of various campaigns such as e.g. regular search engine campaigns and much more radical display or even smart shopping campaigns.

The advantage of Google Ads ads on top of the good enough method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the warfare of within ample limits forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a established campaign and targeting a specific society of recipients are moreover not impressive.

In Google Ads campaigns, we can pronounce who exactly we want to endeavor our ads to, or we can even decide at what epoch they are to be displayed. For example, we can strive for ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequently they have time to browse the internet. No form of standard promotion offers such possibilities to clarify a object group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.

We are dealing gone a constantly growing portion of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to modify and while time-honored shopping will probably stay following us, online shopping will extremely have a larger share. Currently, we are dealing subsequently a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we instigation such a stir up for your store, your product will operate the search list of the customer eager in purchasing a unmovable product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a easy and categorically effective method.

Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate bearing in mind online stores similar to a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry consequently much about the long-term and complicated SEO operation, as the effects are visible all but at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks on the subject of only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks concerning only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

type of move around addressed to online stores, because they urge on promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will permit you to achieve thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched move around recipients
  • Easy campaign paperwork in commercial terms
    Advanced analytics to pronounce and supplement the tone of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a new type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a doing campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as ration of this advocate will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader concern strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places on the websites. This is a entirely popular method of advertising. If your aspiration is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image accompanied by users
 
Why get you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realistic to choose specific target groups and take aim the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters roughly costs
  • They have a significant impact upon recipients and can drastically enlargement sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an functioning way to buildup the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the user does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with instruction about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.

We also withhold certificates confirming our skills and experience in the arena of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the stir uphill opinion itself, as without difficulty as analytics, which we attach to examine the results and to optimise consequently as to cut the costs of the protest while obtaining enlarged results. We along with have experience taking into consideration campaigns from our own e-commerce projects, so this is the situation we know entirely well.

Contact us and allow us start cooperation!

 

For people who run a business in Bluestone – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details.