Google Ads Campaigns in Bochum
More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can reach them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Bochum – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers following the allow in a rushed time and thanks to analytical tools we can optimize the campaign appropriately that it could bring maximum help at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved when the put stirring to of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.
The advantage of Google Ads ads more than the standard method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the charge of tolerable forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific activity of recipients are in addition to not impressive.
In Google Ads campaigns, we can consider who exactly we want to plan our ads to, or we can even consider at what mature they are to be displayed. For example, we can take aim ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time afterward they have become old to browse the internet. No form of conventional promotion offers such possibilities to define a aspiration group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.
We are dealing later than a constantly growing allowance of the e-commerce market in consumer shopping and not only. This trend does not seem to correct and while time-honored shopping will probably stay next us, online shopping will unconditionally have a larger share. Currently, we are dealing taking into account a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large work of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we start such a protest for your store, your product will discharge duty the search list of the customer impatient in purchasing a fixed idea product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a simple and very effective method.
Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores past a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry hence much practically the long-term and complicated SEO operation, as the effects are visible on the subject of at once.
Where accomplish search ads display?
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disquiet addressed to online stores, because they back up promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can puff your products upon the Internet. It will allow you to accomplish thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched disconcert recipients
- Easy campaign giving out in want ad terms Advanced analytics to state and include the atmosphere of ads displayed Increased sales effectiveness
- Easy drive of costs!
3. Performance campaigns
This is a additional type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a accomplish campaign, we accomplish a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as allowance of this demonstrate will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader matter strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in stand-in places on the websites. This is a enormously popular method of advertising. If your point toward is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Increases vigilance and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why get you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted demonstrate can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to pick specific plan groups and set sights on the ad to specific recipients
- They have a significant impact upon recipients and can drastically layer sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
- Very exact analytical data enable good optimisation of parameters with insinuation to costs
How realize Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an functional way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.
We also hold certificates confirming our skills and experience in the ground of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as without difficulty as analytics, which we attach to inspect the results and to optimise appropriately as to condense the costs of the shake up while obtaining improved results. We after that have experience behind campaigns from our own e-commerce projects, so this is the situation we know very well.
Contact us and let us Begin cooperation!
For people who run a business in Bochum – we have favourable terms of cooperation.
With us, you will increase your coverage and acquire more customers!
Ask us for details.