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Google Ads Campaigns in Bon Air - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Bon Air

We offer Google Ads campaigns for consumers from the city of Bon Air. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can achieve them categorically easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.

Bon Air – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers considering the have enough money in a curt time and thanks to rational tools we can optimize the campaign as a result that it could bring maximum serve at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in the sky of the support of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even intellectual shopping campaigns.

The advantage of Google Ads ads beyond the okay method of promotion is its enormous configurability and the possibility to precisely check the effects. In the combat of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific action of recipients are plus not impressive.

In Google Ads campaigns, we can adjudicate who exactly we want to wish our ads to, or we can even pronounce at what grow old they are to be displayed. For example, we can endeavor ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time afterward they have era to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a goal group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.

We are dealing afterward a constantly growing allowance of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fine-tune and while usual shopping will probably stay behind us, online shopping will categorically have a larger share. Currently, we are dealing following a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the keep for and we opening such a work up for your store, your product will perform the search list of the customer enthusiastic in purchasing a final product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and definitely effective method.

Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate afterward online stores following a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry thus much about the long-term and complicated SEO operation, as the effects are visible something like at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks around only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of raise a fuss addressed to online stores, because they incite promote goods by providing Internet users past specific information. If you have your online store, then thanks to this type of campaign you can puff your products upon the Internet. It will allow you to attain thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched toss around recipients
  • Easy campaign dealing out in poster terms
    Advanced analytics to assert and supplement the tone of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a affect campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as allocation of this stir in the air opinion will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader issue strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a completely popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image among users
 
Why realize you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is possible to choose specific wish groups and aspiration the ad to specific recipients
  • Very truthful analytical data enable good optimisation of parameters around costs
  • They have a significant impact on recipients and can drastically buildup sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an committed way to bump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the user does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go forward by managing their campaigns.

We also Keep certificates confirming our skills and experience in the ground of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the protest itself, as without difficulty as analytics, which we attach to examine the results and to optimise consequently as to cut the costs of the raise a fuss while obtaining augmented results. We moreover have experience following campaigns from our own e-commerce projects, so this is the situation we know very well.

Contact us and let us Begin cooperation!

 

For people who run a business in Bon Air – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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