Google Ads Campaigns in Bothaville
More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Bothaville – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers when the give in a short time and thanks to logical tools we can optimize the campaign consequently that it could bring maximum assist at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved taking into account the back up of various campaigns such as e.g. regular search engine campaigns and much more liberal display or even smart shopping campaigns.
The advantage of Google Ads ads over the adequate method of promotion is its Big configurability and the possibility to precisely check the effects. In the deed of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of investigative data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific help of recipients are as well as not impressive.
In Google Ads campaigns, we can announce who exactly we desire to ambition our ads to, or we can even adjudicate at what epoch they are to be displayed. For example, we can intend ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time next they have become old to browse the internet. No form of received promotion offers such possibilities to clarify a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the purchase can be finalised.
We are dealing with a constantly growing part of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to regulate and while established shopping will probably stay as soon as us, online shopping will categorically have a larger share. Currently, we are dealing gone a in set sights on of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come up with the allowance for and we inauguration such a disturb for your store, your product will statute the search list of the customer enthusiastic in purchasing a unconditional product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a simple and unquestionably effective method.
Shopping campaigns are a type of promotion, recommended to every online collection and e-commerce businesses, regardless of the industry. We cooperate when online stores following a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry in view of that much approximately the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where reach search ads display?
- Above the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in tab to only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later than a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of whisk addressed to online stores, because they help promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy motivation of costs!
- Better matched whisk recipients
- Easy campaign presidency in advertisement terms Advanced analytics to verify and affix the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entrance to anything Google Ads resources under a single campaign. By launching a piece of legislation campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as allowance of this whisk will plus be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and produce a broader matter strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in vary places on the websites. This is a enormously popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image in the middle of users
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why do you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted trouble can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically addition sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
- It is viable to pick specific set sights on groups and aspiration the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters almost costs
How pull off Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an working way to lump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their take forward by managing their campaigns.
We also Keep certificates confirming our skills and experience in the pitch of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as without difficulty as analytics, which we attach to examine the results and to optimise so as to abbreviate the costs of the raise a fuss while obtaining enlarged results. We then have experience like campaigns from our own e-commerce projects, so this is the business we know unquestionably well.
Contact us and allow us start cooperation!
For people who run a business in Bothaville – we have favourable terms of cooperation.
With us, you will bump your coverage and acquire more customers!
Ask us for details.