Google Ads Campaigns in Brakpan
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can accomplish them totally easily and speedily and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.
Brakpan – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers next the come going on with the allowance for in a brusque time and thanks to critical tools we can optimize the campaign suitably that it could bring maximum support at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved later the incite of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even smart shopping campaigns.
The advantage of Google Ads ads beyond the customary method of promotion is its immense configurability and the possibility to precisely check the effects. In the feat of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific work of recipients are with not impressive.
In Google Ads campaigns, we can believe to be who exactly we desire to ambition our ads to, or we can even pronounce at what become old they are to be displayed. For example, we can set sights on ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have mature to browse the internet. No form of customary promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.
We are dealing gone a constantly growing share of the e-commerce make known in consumer shopping and not only. This trend does not seem to fine-tune and while usual shopping will probably stay taking into consideration us, online shopping will entirely have a larger share. Currently, we are dealing in the same way as a in point of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large group of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we foundation such a mix up for your store, your product will play a part the search list of the customer interested in purchasing a answer product, and after clicking your product goes directly to your addition where the customer can conclude a transaction. This is a easy and utterly effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate bearing in mind online stores afterward a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sudden development of the Internet, it is difficult to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry hence much very nearly the long-term and complicated SEO operation, as the effects are visible as regards at once.
Where accomplish search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!
Ad types:
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of excite addressed to online stores, because they help promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will allow you to achieve thousands of new customers.
What are the advantages of a Shopping Campaign?
- Easy aim of costs!
- Increased coverage of your offer upon the Internet
- Better matched excite recipients
- Easy campaign government in want ad terms Advanced analytics to insist and put in the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a additional type of campaign, used to reach the goals we chose. They permit advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a function campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as ration of this trouble will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a unconditionally popular method of advertising. If your endeavor is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image in the course of users
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why attain you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
- It is reachable to pick specific intention groups and plan the ad to specific recipients
- Very exact analytical data enable great optimisation of parameters on the subject of costs
How pull off Video Campaigns work?
- Skippable in-stream ads
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an full of zip way to mass the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not matter here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The addict leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a ascribed Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also withhold certificates confirming our skills and experience in the pitch of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as well as analytics, which we attach to examine the results and to optimise for that reason as to abbreviate the costs of the stir while obtaining better results. We also have experience later campaigns from our own e-commerce projects, so this is the thing we know agreed well.
Contact us and let us start cooperation!
For people who run a business in Brakpan – we have favourable terms of cooperation.
With us, you will accumulation your coverage and acquire more customers!
Ask us for details.
