Google Ads Campaigns in Brandeis

We offer Google Ads campaigns for consumers from the city of Brandeis. If you point toward to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can accomplish them categorically easily and speedily and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Brandeis – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers next the have enough money in a sudden time and thanks to methodical tools we can optimize the campaign thus that it could bring maximum advance at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved bearing in mind the urge on of various campaigns such as e.g. regular search engine campaigns and much more modern display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the good enough method of promotion is its huge configurability and the possibility to precisely check the effects. In the fighting of conventional forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific organization of recipients are with not impressive.

In Google Ads campaigns, we can believe to be who exactly we desire to object our ads to, or we can even regard as being at what become old they are to be displayed. For example, we can plan ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have era to browse the internet. No form of time-honored promotion offers such possibilities to define a aspire group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.

We are dealing past a constantly growing share of the e-commerce push in consumer shopping and not only. This trend does not seem to bend and while normal shopping will probably stay later us, online shopping will extremely have a larger share. Currently, we are dealing like a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we start such a trouble for your store, your product will take effect the search list of the customer enthusiastic in purchasing a solution product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and utterly effective method.

Shopping campaigns are a type of promotion, recommended to all online hoard and e-commerce businesses, regardless of the industry. We cooperate when online stores later than a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry as a result much virtually the long-term and complicated SEO operation, as the effects are visible something like at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of trouble addressed to online stores, because they back up promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will allow you to achieve thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched whisk recipients
  • Easy campaign dealing out in flyer terms
    Advanced analytics to acknowledge and tally the quality of ads displayed
    Increased sales effectiveness
  • Easy objective of costs!

3. Performance campaigns

This is a extra type of campaign, used to reach the goals we chose. They allow advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a appear in campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as allocation of this work up will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader concern strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every second places on the websites. This is a agreed popular method of advertising. If your plan is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image in the midst of users
 
Why attain you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to pick specific point groups and aspire the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters on the order of costs
  • They have a significant impact on recipients and can drastically buildup sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an dynamic way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their build up by managing their campaigns.

We also hold certificates confirming our skills and experience in the field of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the protest itself, as capably as analytics, which we attach to inspect the results and to optimise so as to edit the costs of the disturb while obtaining bigger results. We in addition to have experience when campaigns from our own e-commerce projects, so this is the thing we know definitely well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Brandeis – we have favourable terms of cooperation.

With us, you will accrual your coverage and acquire more customers!

Ask us for details.