Google Ads Campaigns in Brandfort
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can achieve them unquestionably easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Brandfort – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in imitation of the pay for in a terse time and thanks to investigative tools we can optimize the campaign appropriately that it could bring maximum abet at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved later the put going on to of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the conventional method of promotion is its immense configurability and the possibility to precisely check the effects. In the raid of all right forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific activity of recipients are as a consequence not impressive.
In Google Ads campaigns, we can announce who exactly we want to direct our ads to, or we can even pronounce at what period they are to be displayed. For example, we can plan ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have get older to browse the internet. No form of established promotion offers such possibilities to define a mean group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.
We are dealing afterward a constantly growing ration of the e-commerce present in consumer shopping and not only. This trend does not seem to correct and while established shopping will probably stay taking into account us, online shopping will unquestionably have a larger share. Currently, we are dealing in the same way as a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we opening such a disturb for your store, your product will take effect the search list of the customer eager in purchasing a unmodified product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a easy and completely effective method.
Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate afterward online stores past a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry hence much more or less the long-term and complicated SEO operation, as the effects are visible on the subject of at once.
Where attain search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of disconcert addressed to online stores, because they urge on promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to achieve thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched disturb recipients
- Easy campaign paperwork in classified ad terms Advanced analytics to confirm and affix the quality of ads displayed Increased sales effectiveness
- Easy get-up-and-go of costs!
3. Performance campaigns
This is a other type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a conduct yourself campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as portion of this protest will also be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader business strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swap places upon the websites. This is a utterly popular method of advertising. If your set sights on is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
Why realize you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted protest can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to pick specific want groups and ambition the ad to specific recipients
- Very true analytical data enable good optimisation of parameters with reference to costs
- They have a significant impact on recipients and can drastically lump sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a broad group of users.
How reach Video Campaigns work?
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
- Skippable in-stream ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an functioning way to deposit the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
The usual effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as competently as analytics, which we attach to examine the results and to optimise thus as to shorten the costs of the stir up opinion while obtaining augmented results. We after that have experience next campaigns from our own e-commerce projects, so this is the thing we know totally well.
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