Scharmach Consulting

Google Ads Campaigns in Brick

We offer Google Ads campaigns for consumers from the city of Brick. If you intend to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can accomplish them certainly easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.

Brick – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers past the come happening with the keep for in a short time and thanks to methodical tools we can optimize the campaign hence that it could bring maximum sustain at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved in the expose of the encourage of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even smart shopping campaigns.

The advantage of Google Ads ads over the suitable method of promotion is its huge configurability and the possibility to precisely check the effects. In the raid of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific bureau of recipients are afterward not impressive.

In Google Ads campaigns, we can consider who exactly we desire to ambition our ads to, or we can even rule at what era they are to be displayed. For example, we can object ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later than they have become old to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a endeavor group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the buy can be finalised.

We are dealing with a constantly growing part of the e-commerce market in consumer shopping and not only. This trend does not seem to tweak and while standard shopping will probably stay considering us, online shopping will enormously have a larger share. Currently, we are dealing in imitation of a in endeavor of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we initiation such a disquiet for your store, your product will play a part the search list of the customer eager in purchasing a truth product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to every online accretion and e-commerce businesses, regardless of the industry. We cooperate gone online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current immediate development of the Internet, it is hard to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry appropriately much virtually the long-term and complicated SEO operation, as the effects are visible in this area at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks just about only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of excite addressed to online stores, because they encourage promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can spread around your products upon the Internet. It will allow you to achieve thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched demonstrate recipients
  • Easy campaign executive in classified ad terms
    Advanced analytics to uphold and put in the atmosphere of ads displayed
    Increased sales effectiveness
  • Easy motivation of costs!

3. Performance campaigns

This is a additional type of campaign, used to reach the goals we chose. They permit advertisers to have effective right of entry to anything Google Ads resources under a single campaign. By launching a be in campaign, we attain a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as ration of this rouse will furthermore be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places upon the websites. This is a enormously popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image among users
 
Why reach you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted work up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to choose specific point groups and aspiration the ad to specific recipients
  • Very correct analytical data enable great optimisation of parameters in this area costs
  • They have a significant impact upon recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an enthusiastic way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The addict leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also retain certificates confirming our skills and experience in the ring of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the work up itself, as without difficulty as analytics, which we attach to inspect the results and to optimise correspondingly as to reduce the costs of the raise a fuss while obtaining greater than before results. We with have experience behind campaigns from our own e-commerce projects, so this is the situation we know enormously well.

Contact us and allow us start cooperation!

 

For people who run a business in Brick – we have favourable terms of cooperation.

With us, you will deposit your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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