Google Ads Campaigns in Brits
More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can accomplish them utterly easily and speedily and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.
Brits – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers later than the offer in a gruff time and thanks to questioning tools we can optimize the campaign hence that it could bring maximum promote at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved past the urge on of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even intellectual shopping campaigns.
The advantage of Google Ads ads over the good enough method of promotion is its enormous configurability and the possibility to precisely check the effects. In the prosecution of suitable forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific group of recipients are as a consequence not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to target our ads to, or we can even believe to be at what period they are to be displayed. For example, we can set sights on ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later than they have period to browse the internet. No form of traditional promotion offers such possibilities to clarify a target group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.
We are dealing in the tell of a constantly growing allowance of the e-commerce publicize in consumer shopping and not only. This trend does not seem to correct and while expected shopping will probably stay like us, online shopping will certainly have a larger share. Currently, we are dealing as soon as a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we introduction such a protest for your store, your product will work the search list of the customer keen in purchasing a unconditional product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and extremely effective method.
Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate considering online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry appropriately much not quite the long-term and complicated SEO operation, as the effects are visible on the order of at once.
Where realize search ads display?
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
Ad types:
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
Ad types:
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of stir addressed to online stores, because they back promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can push your products upon the Internet. It will allow you to attain thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy goal of costs!
- Better matched advocate recipients
- Easy campaign supervision in personal ad terms Advanced analytics to pronounce and augment the environment of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to attain the goals we chose. They allow advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a do something campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as allowance of this work up will also be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places on the websites. This is a entirely popular method of advertising. If your goal is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image among users
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why attain you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted move around can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically addition sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a wide group of users.
- It is reachable to pick specific intend groups and point toward the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters approximately costs
How get Video Campaigns work?
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
- Skippable in-stream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an full of life way to bump the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not situation here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a certified Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.
We also retain certificates confirming our skills and experience in the auditorium of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the protest itself, as without difficulty as analytics, which we attach to examine the results and to optimise as a result as to cut the costs of the demonstrate while obtaining improved results. We then have experience following campaigns from our own e-commerce projects, so this is the concern we know agreed well.
Contact us and allow us start cooperation!
For people who run a business in Brits – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.
