Google Ads Campaigns in Brookings

We offer Google Ads campaigns for consumers from the city of Brookings. If you point toward to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them unquestionably easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.

Brookings – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers afterward the pay for in a short time and thanks to diagnostic tools we can optimize the campaign as a result that it could bring maximum give support to at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved behind the back of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.

The advantage of Google Ads ads beyond the adequate method of promotion is its enormous configurability and the possibility to precisely check the effects. In the charge of adequate forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific outfit of recipients are next not impressive.

In Google Ads campaigns, we can rule who exactly we desire to wish our ads to, or we can even believe to be at what period they are to be displayed. For example, we can wish ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time once they have period to browse the internet. No form of acknowledged promotion offers such possibilities to define a plan group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.

We are dealing like a constantly growing allowance of the e-commerce publicize in consumer shopping and not only. This trend does not seem to amend and while normal shopping will probably stay in imitation of us, online shopping will categorically have a larger share. Currently, we are dealing taking into consideration a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we opening such a advocate for your store, your product will play a role the search list of the customer avid in purchasing a solution product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and certainly effective method.

Shopping campaigns are a type of promotion, recommended to every online accrual and e-commerce businesses, regardless of the industry. We cooperate afterward online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current immediate development of the Internet, it is hard to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry consequently much not quite the long-term and complicated SEO operation, as the effects are visible roughly at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked following a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

type of rouse addressed to online stores, because they back up promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will permit you to achieve thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched advocate recipients
  • Easy campaign handing out in classified ad terms
    Advanced analytics to confirm and enhance the air of ads displayed
    Increased sales effectiveness
  • Easy desire of costs!

3. Performance campaigns

This is a additional type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a play a role campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as allowance of this trouble will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader thing strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a totally popular method of advertising. If your endeavor is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image in the midst of users
 
Why complete you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted rouse can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to prefer specific direct groups and strive for the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters vis-а-vis costs
  • They have a significant impact on recipients and can drastically enlargement sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an working way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.

We also support certificates confirming our skills and experience in the ring of Google Ads!

 

 

The acknowledged effects of the campaign are achieved thanks to the proper configuration of the move around itself, as without difficulty as analytics, which we attach to examine the results and to optimise so as to abbreviate the costs of the disturb while obtaining improved results. We next have experience later than campaigns from our own e-commerce projects, so this is the thing we know totally well.

Contact us and let us Begin cooperation!

 

For people who run a business in Brookings – we have favourable terms of cooperation.

With us, you will buildup your coverage and acquire more customers!

Ask us for details.