Google Ads Campaigns in Burgersdorp
More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can reach them categorically easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Burgersdorp – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers next the have enough money in a curt time and thanks to diagnostic tools we can optimize the campaign for that reason that it could bring maximum encouragement at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved when the help of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the up to standard method of promotion is its huge configurability and the possibility to precisely check the effects. In the charge of okay forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific group of recipients are after that not impressive.
In Google Ads campaigns, we can declare who exactly we desire to set sights on our ads to, or we can even consider at what become old they are to be displayed. For example, we can wish ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequent to they have period to browse the internet. No form of received promotion offers such possibilities to define a take aim group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.
We are dealing like a constantly growing allocation of the e-commerce publicize in consumer shopping and not only. This trend does not seem to correct and while traditional shopping will probably stay considering us, online shopping will totally have a larger share. Currently, we are dealing in imitation of a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come up with the keep for and we inauguration such a mix up for your store, your product will play a part the search list of the customer eager in purchasing a complete product, and after clicking your product goes directly to your heap where the customer can conclude a transaction. This is a simple and agreed effective method.
Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate bearing in mind online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry correspondingly much virtually the long-term and complicated SEO operation, as the effects are visible concerning at once.
Where accomplish search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
Ad types:
- Below the organic search results on Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks nearly only the first 2 pages of search results!
Ad types:
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into consideration a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disconcert addressed to online stores, because they support promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can spread around your products on the Internet. It will permit you to achieve thousands of new customers.
What are the advantages of a Shopping Campaign?
- Easy aspiration of costs!
- Increased coverage of your offer on the Internet
- Better matched whisk recipients
- Easy campaign organization in trailer terms Advanced analytics to confirm and insert the quality of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a behave campaign, we attain a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as share of this shake up will next be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and develop a broader matter strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swing places upon the websites. This is a unquestionably popular method of advertising. If your intention is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
Why complete you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to choose specific endeavor groups and direct the ad to specific recipients
- Very true analytical data enable good optimisation of parameters with quotation to costs
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
How reach Video Campaigns work?
- Ad bumpers
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an energetic way to layer the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not issue here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also Keep certificates confirming our skills and experience in the arena of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as capably as analytics, which we attach to examine the results and to optimise so as to cut the costs of the disquiet while obtaining improved results. We with have experience like campaigns from our own e-commerce projects, so this is the matter we know very well.
Contact us and let us start cooperation!
For people who run a business in Burgersdorp – we have favourable terms of cooperation.
With us, you will accrual your coverage and acquire more customers!
Ask us for details.
