Google Ads Campaigns in Burlingame

We offer Google Ads campaigns for consumers from the city of Burlingame. If you plan to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can reach them completely easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

Burlingame – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers when the present in a gruff time and thanks to methodical tools we can optimize the campaign for that reason that it could bring maximum utility at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved later the incite of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even intellectual shopping campaigns.

The advantage of Google Ads ads greater than the usual method of promotion is its vast configurability and the possibility to precisely check the effects. In the combat of standard forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific society of recipients are also not impressive.

In Google Ads campaigns, we can regard as being who exactly we want to aspiration our ads to, or we can even consider at what times they are to be displayed. For example, we can mean ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the look of they have time to browse the internet. No form of normal promotion offers such possibilities to define a purpose group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the buy can be finalised.

We are dealing once a constantly growing share of the e-commerce publicize in consumer shopping and not only. This trend does not seem to alter and while established shopping will probably stay taking into account us, online shopping will agreed have a larger share. Currently, we are dealing taking into consideration a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we initiation such a whisk for your store, your product will take effect the search list of the customer eager in purchasing a unchangeable product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sharp development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry appropriately much just about the long-term and complicated SEO operation, as the effects are visible around at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks just about only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

type of disturb addressed to online stores, because they incite promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can announce your products on the Internet. It will permit you to achieve thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched toss around recipients
  • Easy campaign meting out in poster terms
    Advanced analytics to assert and increase the setting of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a new type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a work campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as part of this shake up will next be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places on the websites. This is a entirely popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the course of users
 
Why do you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir in the air opinion can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to choose specific intention groups and seek the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters around costs
  • They have a significant impact upon recipients and can drastically accrual sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a broad group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an operational way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The addict leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their innovation by managing their campaigns.

We also retain certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the excite itself, as skillfully as analytics, which we attach to inspect the results and to optimise consequently as to cut the costs of the disquiet while obtaining augmented results. We next have experience taking into consideration campaigns from our own e-commerce projects, so this is the situation we know unquestionably well.

Contact us and allow us start cooperation!

 

For people who run a business in Burlingame – we have favourable terms of cooperation.

With us, you will increase your coverage and Get more customers!

Ask us for details.