Google Ads Campaigns in Caledonia

We offer Google Ads campaigns for consumers from the city of Caledonia. If you intend to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can achieve them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Caledonia – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers subsequent to the meet the expense of in a curt time and thanks to critical tools we can optimize the campaign suitably that it could bring maximum further at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved behind the support of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the okay method of promotion is its immense configurability and the possibility to precisely check the effects. In the clash of normal forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific help of recipients are as a consequence not impressive.

In Google Ads campaigns, we can adjudicate who exactly we desire to ambition our ads to, or we can even announce at what become old they are to be displayed. For example, we can point ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have times to browse the internet. No form of expected promotion offers such possibilities to clarify a point group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product on your website, where the buy can be finalised.

We are dealing with a constantly growing allocation of the e-commerce push in consumer shopping and not only. This trend does not seem to modify and while expected shopping will probably stay in the song of us, online shopping will categorically have a larger share. Currently, we are dealing in the same way as a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we opening such a disconcert for your store, your product will behave the search list of the customer interested in purchasing a resolution product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and very effective method.

Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate behind online stores following a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is hard to be number 1 in Google search results, but past you configure a search campaign, you do not have to worry consequently much not quite the long-term and complicated SEO operation, as the effects are visible something like at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in imitation of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

type of trouble addressed to online stores, because they incite promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to attain thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched rouse recipients
  • Easy campaign admin in want ad terms
    Advanced analytics to confirm and enhance the character of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a additional type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a show campaign, we accomplish a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as allocation of this work up will also be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader business strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places upon the websites. This is a entirely popular method of advertising. If your plan is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the middle of users
 
Why realize you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to select specific intend groups and object the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters in this area costs
  • They have a significant impact upon recipients and can drastically addition sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an keen way to enlargement the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a credited Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also sustain certificates confirming our skills and experience in the field of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as well as analytics, which we attach to examine the results and to optimise as a result as to cut the costs of the raise a fuss while obtaining greater than before results. We as a consequence have experience afterward campaigns from our own e-commerce projects, so this is the event we know no question well.

Contact us and let us start cooperation!

 

For people who run a business in Caledonia – we have favourable terms of cooperation.

With us, you will deposit your coverage and acquire more customers!

Ask us for details.