Google Ads Campaigns in Calexico
We offer Google Ads campaigns for consumers from the city of Calexico. If you objective to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can reach them unquestionably easily and quickly and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.
Calexico – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers in the same way as the allow in a sudden time and thanks to rational tools we can optimize the campaign fittingly that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved in the same way as the incite of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even intellectual shopping campaigns.
The advantage of Google Ads ads over the welcome method of promotion is its enormous configurability and the possibility to precisely check the effects. In the prosecution of conventional forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific activity of recipients are plus not impressive.
In Google Ads campaigns, we can decide who exactly we want to aspiration our ads to, or we can even rule at what grow old they are to be displayed. For example, we can point ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into account they have epoch to browse the internet. No form of conventional promotion offers such possibilities to define a seek group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.
We are dealing taking into account a constantly growing portion of the e-commerce make known in consumer shopping and not only. This trend does not seem to amend and while standard shopping will probably stay next us, online shopping will very have a larger share. Currently, we are dealing as soon as a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we initiation such a move around for your store, your product will produce an effect the search list of the customer curious in purchasing a complete product, and after clicking your product goes directly to your addition where the customer can conclude a transaction. This is a easy and agreed effective method.
Shopping campaigns are a type of promotion, recommended to all online store and e-commerce businesses, regardless of the industry. We cooperate following online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry fittingly much virtually the long-term and complicated SEO operation, as the effects are visible on the order of at once.
Where complete search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks a propos only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of stir in the air opinion addressed to online stores, because they back up promote goods by providing Internet users when specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to accomplish thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched protest recipients
- Easy campaign executive in advertisement terms
Advanced analytics to uphold and include the mood of ads displayed
Increased sales effectiveness - Easy determination of costs!
3. Performance campaigns
This is a further type of campaign, used to reach the goals we chose. They allow advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a show campaign, we achieve a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as share of this stir in the air opinion will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader business strategy
- Increased value of the conversion rate, as without difficulty as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swing places upon the websites. This is a utterly popular method of advertising. If your direct is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases watchfulness and builds the company’s image accompanied by users
Why attain you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted demonstrate can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to prefer specific strive for groups and object the ad to specific recipients
- Very exact analytical data enable great optimisation of parameters with reference to costs
- They have a significant impact upon recipients and can drastically bump sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an vigorous way to mass the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The user leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a certified Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.
We also preserve certificates confirming our skills and experience in the auditorium of Google Ads!
The conventional effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as capably as analytics, which we attach to examine the results and to optimise suitably as to condense the costs of the raise a fuss while obtaining bigger results. We after that have experience taking into account campaigns from our own e-commerce projects, so this is the matter we know completely well.
Contact us and let us Begin cooperation!
For people who run a business in Calexico – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.
