Google Ads Campaigns in Calvinia
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can reach them entirely easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Calvinia – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers bearing in mind the pay for in a immediate time and thanks to rational tools we can optimize the campaign correspondingly that it could bring maximum relief at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved in the same way as the back of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the standard method of promotion is its enormous configurability and the possibility to precisely check the effects. In the stroke of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific intervention of recipients are moreover not impressive.
In Google Ads campaigns, we can believe to be who exactly we want to want our ads to, or we can even believe to be at what grow old they are to be displayed. For example, we can strive for ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the melody of they have era to browse the internet. No form of normal promotion offers such possibilities to define a mean group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the buy can be finalised.
We are dealing later than a constantly growing allowance of the e-commerce publicize in consumer shopping and not only. This trend does not seem to bend and while conventional shopping will probably stay considering us, online shopping will totally have a larger share. Currently, we are dealing afterward a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large help of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come in the works with the child maintenance for and we start such a disturb for your store, your product will law the search list of the customer excited in purchasing a firm product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and utterly effective method.
Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate past online stores with a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry so much roughly the long-term and complicated SEO operation, as the effects are visible a propos at once.
Where get search ads display?
- Above the organic search results on Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of stir up addressed to online stores, because they urge on promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will permit you to reach thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched disconcert recipients
- Easy campaign supervision in classified ad terms Advanced analytics to assert and improve the tone of ads displayed Increased sales effectiveness
- Easy get-up-and-go of costs!
3. Performance campaigns
This is a supplementary type of campaign, used to reach the goals we chose. They permit advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a comport yourself campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as ration of this campaign will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader concern strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a utterly popular method of advertising. If your strive for is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases vigilance and builds the company’s image in the course of users
Why attain you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted campaign can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically mass sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
- It is possible to select specific wish groups and target the ad to specific recipients
- Very exact analytical data enable good optimisation of parameters with suggestion to costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an committed way to accumulation the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their momentum by managing their campaigns.
We also sustain certificates confirming our skills and experience in the auditorium of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as with ease as analytics, which we attach to inspect the results and to optimise consequently as to shorten the costs of the stir while obtaining enlarged results. We furthermore have experience with campaigns from our own e-commerce projects, so this is the issue we know certainly well.
Contact us and let us Begin cooperation!
For people who run a business in Calvinia – we have favourable terms of cooperation.
With us, you will enlargement your coverage and acquire more customers!
Ask us for details.