Google Ads Campaigns in Cambridge
We offer Google Ads campaigns for consumers from the city of Cambridge. If you seek to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for tempting products or services. Thanks to Google Ads campaigns, you can reach them certainly easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Cambridge – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers taking into account the provide in a immediate time and thanks to investigative tools we can optimize the campaign in view of that that it could bring maximum encourage at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved when the back up of various campaigns such as e.g. regular search engine campaigns and much more protester display or even smart shopping campaigns.
The advantage of Google Ads ads greater than the standard method of promotion is its enormous configurability and the possibility to precisely check the effects. In the skirmish of customary forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific organization of recipients are as well as not impressive.
In Google Ads campaigns, we can announce who exactly we desire to try our ads to, or we can even believe to be at what epoch they are to be displayed. For example, we can object ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time like they have time to browse the internet. No form of normal promotion offers such possibilities to clarify a wish group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing behind a constantly growing ration of the e-commerce make public in consumer shopping and not only. This trend does not seem to tweak and while received shopping will probably stay later than us, online shopping will totally have a larger share. Currently, we are dealing in the same way as a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large help of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we opening such a disquiet for your store, your product will conduct yourself the search list of the customer avid in purchasing a unquestionable product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a simple and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry correspondingly much more or less the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.
Where get search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks just about only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks a propos only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of disturb addressed to online stores, because they urge on promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to reach thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir in the air opinion recipients
- Easy campaign running in commercial terms
Advanced analytics to state and intensify the air of ads displayed
Increased sales effectiveness
- Easy get-up-and-go of costs!
3. Performance campaigns
This is a additional type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a put-on campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as part of this work up will with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader concern strategy
- Increased value of the conversion rate, as well as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places on the websites. This is a certainly popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image in the course of users
Why accomplish you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is reachable to select specific purpose groups and wish the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters not far away off from costs
- They have a significant impact on recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a broad group of users.
How pull off Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an committed way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the user does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.
We also hold certificates confirming our skills and experience in the sports ground of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as well as analytics, which we attach to inspect the results and to optimise in view of that as to edit the costs of the disturb while obtaining greater than before results. We with have experience bearing in mind campaigns from our own e-commerce projects, so this is the issue we know agreed well.
Contact us and let us start cooperation!
For people who run a business in Cambridge – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.