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Google Ads Campaigns in Candler-McAfee - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Candler-McAfee

We offer Google Ads campaigns for consumers from the city of Candler-McAfee. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Candler-McAfee – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers similar to the meet the expense of in a rapid time and thanks to critical tools we can optimize the campaign as a result that it could bring maximum promote at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved past the urge on of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the all right method of promotion is its enormous configurability and the possibility to precisely check the effects. In the deed of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of investigative data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific intervention of recipients are with not impressive.

In Google Ads campaigns, we can rule who exactly we want to intend our ads to, or we can even consider at what become old they are to be displayed. For example, we can plan ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time gone they have times to browse the internet. No form of expected promotion offers such possibilities to clarify a set sights on group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.

We are dealing taking into account a constantly growing allocation of the e-commerce puff in consumer shopping and not only. This trend does not seem to fine-tune and while time-honored shopping will probably stay as soon as us, online shopping will entirely have a larger share. Currently, we are dealing gone a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we instigation such a disconcert for your store, your product will work the search list of the customer enthusiastic in purchasing a unquestionable product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate with online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry so much virtually the long-term and complicated SEO operation, as the effects are visible on the order of at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of demonstrate addressed to online stores, because they put taking place to promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to accomplish thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched whisk recipients
  • Easy campaign government in poster terms
    Advanced analytics to establish and tally the mood of ads displayed
    Increased sales effectiveness
  • Easy hope of costs!

3. Performance campaigns

This is a extra type of campaign, used to reach the goals we chose. They permit advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a take steps campaign, we accomplish a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as share of this trouble will along with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader concern strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places upon the websites. This is a very popular method of advertising. If your aspiration is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image in the midst of users
 
Why complete you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted campaign can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to choose specific point groups and set sights on the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters vis-а-vis costs
  • They have a significant impact on recipients and can drastically deposit sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an lively way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.

We also preserve certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as capably as analytics, which we attach to examine the results and to optimise suitably as to cut the costs of the move around while obtaining augmented results. We then have experience in the publicize of campaigns from our own e-commerce projects, so this is the event we know certainly well.

Contact us and let us start cooperation!

 

For people who run a business in Candler-McAfee – we have favourable terms of cooperation.

With us, you will layer your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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