Google Ads Campaigns in Cape Town

We offer Google Ads campaigns for consumers from the city of Cape Town. If you objective to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can attain them utterly easily and speedily and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Cape Town – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later the have the funds for in a quick time and thanks to questioning tools we can optimize the campaign correspondingly that it could bring maximum give support to at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved when the back up of various campaigns such as e.g. regular search engine campaigns and much more highly developed display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the gratifying method of promotion is its Big configurability and the possibility to precisely check the effects. In the case of within acceptable limits forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific work of recipients are moreover not impressive.

In Google Ads campaigns, we can deem who exactly we desire to aspire our ads to, or we can even declare at what era they are to be displayed. For example, we can try ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time similar to they have era to browse the internet. No form of standard promotion offers such possibilities to clarify a wish group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product on your website, where the buy can be finalised.

We are dealing gone a constantly growing part of the e-commerce promote in consumer shopping and not only. This trend does not seem to amend and while time-honored shopping will probably stay in imitation of us, online shopping will definitely have a larger share. Currently, we are dealing considering a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we opening such a disconcert for your store, your product will perform the search list of the customer excited in purchasing a unqualified product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and entirely effective method.

Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate with online stores afterward a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is hard to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry for that reason much not quite the long-term and complicated SEO operation, as the effects are visible regarding at once.

 

Where do search ads display?
  • Above the organic search results on Google
  • To Google search network partners
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
  • Below the organic search results upon Google
Ad types:
  • Above the organic search results upon Google
  • Below the organic search results upon Google
  • To Google search network partners

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!

Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of rouse addressed to online stores, because they back up promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can spread around your products on the Internet. It will allow you to attain thousands of additional customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched protest recipients
  • Easy campaign government in flyer terms Advanced analytics to confirm and enhance the tone of ads displayed Increased sales effectiveness
  • Easy purpose of costs!

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They permit advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a take steps campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as allowance of this rouse will furthermore be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as well as increased value of the basket
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader concern strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swap places upon the websites. This is a unquestionably popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • Increases vigilance and builds the company’s image accompanied by users
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why do you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted mix up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video accomplice apps and videos.

 

Why it is worth creating Video Campaigns?
  • They have a significant impact upon recipients and can drastically bump sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
  • It is doable to choose specific seek groups and mean the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters on the order of costs
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Outstream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an dynamic way to growth the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.

We also sustain certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the disconcert itself, as skillfully as analytics, which we attach to inspect the results and to optimise consequently as to shorten the costs of the move around while obtaining greater than before results. We also have experience in the impression of campaigns from our own e-commerce projects, so this is the concern we know completely well.

Contact us and let us Begin cooperation!

 

For people who run a business in Cape Town – we have favourable terms of cooperation.

With us, you will enlargement your coverage and Get more customers!

Ask us for details.