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Google Ads Campaigns in Carol Stream - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Carol Stream

We offer Google Ads campaigns for consumers from the city of Carol Stream. If you intention to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can accomplish them no question easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Carol Stream – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers subsequently the meet the expense of in a rushed time and thanks to critical tools we can optimize the campaign so that it could bring maximum assist at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved considering the urge on of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even intellectual shopping campaigns.

The advantage of Google Ads ads greater than the conventional method of promotion is its immense configurability and the possibility to precisely check the effects. In the case of good enough forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific group of recipients are as well as not impressive.

In Google Ads campaigns, we can pronounce who exactly we want to target our ads to, or we can even declare at what mature they are to be displayed. For example, we can aspire ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in imitation of they have grow old to browse the internet. No form of conventional promotion offers such possibilities to define a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the buy can be finalised.

We are dealing considering a constantly growing ration of the e-commerce spread around in consumer shopping and not only. This trend does not seem to regulate and while received shopping will probably stay later than us, online shopping will agreed have a larger share. Currently, we are dealing following a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we start such a disturb for your store, your product will play a role the search list of the customer interested in purchasing a unchangeable product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and certainly effective method.

Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is difficult to be number 1 in Google search results, but past you configure a search campaign, you do not have to worry therefore much practically the long-term and complicated SEO operation, as the effects are visible on the order of at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks around only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of work up addressed to online stores, because they urge on promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will allow you to reach thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched shake up recipients
  • Easy campaign government in commercial terms
    Advanced analytics to confirm and append the mood of ads displayed
    Increased sales effectiveness
  • Easy desire of costs!

3. Performance campaigns

This is a extra type of campaign, used to reach the goals we chose. They allow advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a play a part campaign, we achieve a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as part of this whisk will with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader issue strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every second places upon the websites. This is a certainly popular method of advertising. If your target is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image accompanied by users
 
Why complete you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to choose specific goal groups and endeavor the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters on the order of costs
  • They have a significant impact on recipients and can drastically deposit sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an operational way to accrual the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.

We also hold certificates confirming our skills and experience in the ring of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as capably as analytics, which we attach to examine the results and to optimise suitably as to shorten the costs of the disconcert while obtaining improved results. We also have experience in the same way as campaigns from our own e-commerce projects, so this is the business we know totally well.

Contact us and allow us start cooperation!

 

For people who run a business in Carol Stream – we have favourable terms of cooperation.

With us, you will bump your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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