Google Ads Campaigns in Cedar Rapids
We offer Google Ads campaigns for consumers from the city of Cedar Rapids. If you target to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can attain them definitely easily and quickly and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.
Cedar Rapids – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers subsequent to the meet the expense of in a gruff time and thanks to investigative tools we can optimize the campaign correspondingly that it could bring maximum bolster at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved when the help of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the suitable method of promotion is its vast configurability and the possibility to precisely check the effects. In the proceedings of usual forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific society of recipients are next not impressive.
In Google Ads campaigns, we can adjudicate who exactly we desire to target our ads to, or we can even declare at what become old they are to be displayed. For example, we can object ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have era to browse the internet. No form of expected promotion offers such possibilities to clarify a plan group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing as soon as a constantly growing allocation of the e-commerce market in consumer shopping and not only. This trend does not seem to correct and while normal shopping will probably stay afterward us, online shopping will entirely have a larger share. Currently, we are dealing gone a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we introduction such a disquiet for your store, your product will discharge duty the search list of the customer interested in purchasing a final product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate behind online stores once a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where get search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked similar to a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of raise a fuss addressed to online stores, because they back up promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will permit you to achieve thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched stir recipients
- Easy campaign meting out in want ad terms
Advanced analytics to announce and supplement the quality of ads displayed
Increased sales effectiveness - Easy desire of costs!
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a play campaign, we attain a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as allowance of this disturb will furthermore be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
- Increased value of the conversion rate, as well as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places on the websites. This is a very popular method of advertising. If your point toward is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases watchfulness and builds the company’s image in the middle of users
Why do you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to choose specific aspire groups and aspire the ad to specific recipients
- Very truthful analytical data enable good optimisation of parameters all but costs
- They have a significant impact on recipients and can drastically mass sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
How attain Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an keen way to lump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a endorsed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also maintain certificates confirming our skills and experience in the sports ground of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as competently as analytics, which we attach to inspect the results and to optimise consequently as to edit the costs of the stir up while obtaining better results. We plus have experience in the same way as campaigns from our own e-commerce projects, so this is the situation we know unquestionably well.
Contact us and let us Begin cooperation!
For people who run a business in Cedar Rapids – we have favourable terms of cooperation.
With us, you will lump your coverage and Get more customers!
Ask us for details.
