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Google Ads Campaigns in Centennial - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Centennial

We offer Google Ads campaigns for consumers from the city of Centennial. If you ambition to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them categorically easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Centennial – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers subsequently the find the allowance for in a unexpected time and thanks to critical tools we can optimize the campaign as a result that it could bring maximum minister to at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved taking into consideration the support of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the tolerable method of promotion is its huge configurability and the possibility to precisely check the effects. In the feat of customary forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific bureau of recipients are moreover not impressive.

In Google Ads campaigns, we can declare who exactly we want to set sights on our ads to, or we can even adjudicate at what mature they are to be displayed. For example, we can object ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time like they have period to browse the internet. No form of expected promotion offers such possibilities to define a point group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.

We are dealing later a constantly growing allowance of the e-commerce puff in consumer shopping and not only. This trend does not seem to modify and while standard shopping will probably stay taking into account us, online shopping will entirely have a larger share. Currently, we are dealing once a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we foundation such a move around for your store, your product will play a role the search list of the customer excited in purchasing a total product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and totally effective method.

Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate considering online stores with a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but following you configure a search campaign, you do not have to worry suitably much very nearly the long-term and complicated SEO operation, as the effects are visible as regards at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks around only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the manner of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of disconcert addressed to online stores, because they put taking place to promote goods by providing Internet users past specific information. If you have your online store, then thanks to this type of campaign you can make public your products upon the Internet. It will permit you to reach thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched advocate recipients
  • Easy campaign organization in announcement terms
    Advanced analytics to announce and supplement the vibes of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a perform campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as part of this disturb will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader issue strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a enormously popular method of advertising. If your try is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the midst of users
 
Why pull off you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted trouble can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is possible to choose specific target groups and point toward the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters regarding costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an operating way to accrual the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their press on by managing their campaigns.

We also Keep certificates confirming our skills and experience in the arena of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the protest itself, as without difficulty as analytics, which we attach to inspect the results and to optimise thus as to reduce the costs of the disturb while obtaining augmented results. We furthermore have experience taking into account campaigns from our own e-commerce projects, so this is the business we know enormously well.

Contact us and let us Begin cooperation!

 

For people who run a business in Centennial – we have favourable terms of cooperation.

With us, you will deposit your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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