Google Ads Campaigns in Ceres
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Ceres – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers with the have enough money in a short time and thanks to analytical tools we can optimize the campaign so that it could bring maximum assist at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved next the help of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even smart shopping campaigns.
The advantage of Google Ads ads over the usual method of promotion is its Big configurability and the possibility to precisely check the effects. In the act of adequate forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific charity of recipients are as a consequence not impressive.
In Google Ads campaigns, we can declare who exactly we desire to plan our ads to, or we can even regard as being at what period they are to be displayed. For example, we can point ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time considering they have mature to browse the internet. No form of received promotion offers such possibilities to clarify a endeavor group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing taking into consideration a constantly growing part of the e-commerce shout out in consumer shopping and not only. This trend does not seem to correct and while usual shopping will probably stay like us, online shopping will very have a larger share. Currently, we are dealing subsequently a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come taking place with the allowance for and we creation such a move around for your store, your product will proceed the search list of the customer interested in purchasing a solution product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and categorically effective method.
Shopping campaigns are a type of promotion, recommended to every online heap and e-commerce businesses, regardless of the industry. We cooperate following online stores in the reveal of a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry fittingly much approximately the long-term and complicated SEO operation, as the effects are visible just about at once.
Where complete search ads display?
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks vis-а-vis only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of mix up addressed to online stores, because they assist promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can present your products upon the Internet. It will permit you to reach thousands of further customers.
What are the advantages of a Shopping Campaign?
- Easy purpose of costs!
- Increased coverage of your offer upon the Internet
- Better matched stir up opinion recipients
- Easy campaign admin in flyer terms Advanced analytics to encourage and augment the quality of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to reach the goals we chose. They permit advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a perform campaign, we accomplish a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as ration of this disconcert will moreover be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader event strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in oscillate places upon the websites. This is a entirely popular method of advertising. If your ambition is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases attentiveness and builds the company’s image in the midst of users
Why get you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
- It is doable to pick specific plan groups and wish the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters regarding costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an lively way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The user leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a qualified Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also sustain certificates confirming our skills and experience in the field of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as skillfully as analytics, which we attach to examine the results and to optimise consequently as to condense the costs of the whisk while obtaining improved results. We plus have experience when campaigns from our own e-commerce projects, so this is the event we know enormously well.
Contact us and allow us Begin cooperation!
For people who run a business in Ceres – we have favourable terms of cooperation.
With us, you will bump your coverage and Get more customers!
Ask us for details.