Google Ads Campaigns in Champaign
We offer Google Ads campaigns for consumers from the city of Champaign. If you direct to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them agreed easily and speedily and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Champaign – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers subsequently the give in a curt time and thanks to methodical tools we can optimize the campaign consequently that it could bring maximum help at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved once the incite of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the tolerable method of promotion is its huge configurability and the possibility to precisely check the effects. In the accomplishment of tolerable forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific action of recipients are after that not impressive.
In Google Ads campaigns, we can decide who exactly we desire to goal our ads to, or we can even announce at what grow old they are to be displayed. For example, we can aspiration ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have times to browse the internet. No form of traditional promotion offers such possibilities to clarify a point toward group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.
We are dealing considering a constantly growing part of the e-commerce make known in consumer shopping and not only. This trend does not seem to tweak and while usual shopping will probably stay when us, online shopping will utterly have a larger share. Currently, we are dealing following a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the money for and we instigation such a toss around for your store, your product will action the search list of the customer eager in purchasing a supreme product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to all online hoard and e-commerce businesses, regardless of the industry. We cooperate similar to online stores next a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but like you configure a search campaign, you do not have to worry in view of that much practically the long-term and complicated SEO operation, as the effects are visible as regards at once.
Where get search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks approaching only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in imitation of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of disquiet addressed to online stores, because they back promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to attain thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched work up recipients
- Easy campaign executive in classified ad terms
Advanced analytics to establish and tally the air of ads displayed
Increased sales effectiveness - Easy desire of costs!
3. Performance campaigns
This is a supplementary type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a piece of legislation campaign, we reach a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as ration of this campaign will plus be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader thing strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a completely popular method of advertising. If your target is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image along with users
Why complete you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted whisk can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to choose specific point groups and want the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters vis-а-vis costs
- They have a significant impact upon recipients and can drastically deposit sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an energetic way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also hold certificates confirming our skills and experience in the arena of Google Ads!
The received effects of the campaign are achieved thanks to the proper configuration of the work up itself, as competently as analytics, which we attach to inspect the results and to optimise fittingly as to shorten the costs of the stir while obtaining augmented results. We then have experience later campaigns from our own e-commerce projects, so this is the event we know completely well.
Contact us and allow us start cooperation!
For people who run a business in Champaign – we have favourable terms of cooperation.
With us, you will accumulation your coverage and acquire more customers!
Ask us for details.