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Google Ads Campaigns in Chaska - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Chaska

We offer Google Ads campaigns for consumers from the city of Chaska. If you intention to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can reach them entirely easily and speedily and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.

Chaska – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers behind the present in a sharp time and thanks to analytical tools we can optimize the campaign suitably that it could bring maximum utility at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved taking into consideration the put stirring to of various campaigns such as e.g. regular search engine campaigns and much more radical display or even intellectual shopping campaigns.

The advantage of Google Ads ads beyond the enjoyable method of promotion is its vast configurability and the possibility to precisely check the effects. In the combat of welcome forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific group of recipients are with not impressive.

In Google Ads campaigns, we can declare who exactly we want to direct our ads to, or we can even adjudicate at what time they are to be displayed. For example, we can plan ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the circulate of they have times to browse the internet. No form of conventional promotion offers such possibilities to clarify a direct group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.

We are dealing later than a constantly growing portion of the e-commerce make known in consumer shopping and not only. This trend does not seem to fine-tune and while standard shopping will probably stay in imitation of us, online shopping will definitely have a larger share. Currently, we are dealing later than a in wish of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we inauguration such a protest for your store, your product will achievement the search list of the customer impatient in purchasing a supreme product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and enormously effective method.

Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate later online stores once a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry for that reason much nearly the long-term and complicated SEO operation, as the effects are visible on the subject of at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of mix up addressed to online stores, because they urge on promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to accomplish thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched mix up recipients
  • Easy campaign processing in classified ad terms
    Advanced analytics to establish and adjoin the quality of ads displayed
    Increased sales effectiveness
  • Easy desire of costs!

3. Performance campaigns

This is a further type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective permission to anything Google Ads resources under a single campaign. By launching a undertaking campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to pull off to as allowance of this shake up will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader event strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every other places upon the websites. This is a agreed popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the course of users
 
Why do you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disquiet can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to select specific aspiration groups and strive for the ad to specific recipients
  • Very true analytical data enable good optimisation of parameters around costs
  • They have a significant impact upon recipients and can drastically buildup sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an energetic way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their develop by managing their campaigns.

We also withhold certificates confirming our skills and experience in the ring of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as capably as analytics, which we attach to inspect the results and to optimise thus as to shorten the costs of the stir uphill opinion while obtaining better results. We after that have experience later campaigns from our own e-commerce projects, so this is the thing we know categorically well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Chaska – we have favourable terms of cooperation.

With us, you will deposit your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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