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Google Ads Campaigns in Citrus Heights - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Citrus Heights

We offer Google Ads campaigns for consumers from the city of Citrus Heights. If you aspiration to occupy a tall position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can accomplish them categorically easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Citrus Heights – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later the give in a immediate time and thanks to questioning tools we can optimize the campaign as a result that it could bring maximum foster at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved taking into account the urge on of various campaigns such as e.g. regular search engine campaigns and much more protester display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the standard method of promotion is its enormous configurability and the possibility to precisely check the effects. In the prosecution of customary forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific organization of recipients are along with not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to try our ads to, or we can even declare at what era they are to be displayed. For example, we can point toward ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time next they have become old to browse the internet. No form of received promotion offers such possibilities to clarify a point toward group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the buy can be finalised.

We are dealing in the vent of a constantly growing share of the e-commerce market in consumer shopping and not only. This trend does not seem to regulate and while normal shopping will probably stay next us, online shopping will completely have a larger share. Currently, we are dealing taking into consideration a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we establishment such a stir in the air opinion for your store, your product will play a role the search list of the customer eager in purchasing a unlimited product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a easy and unconditionally effective method.

Shopping campaigns are a type of promotion, recommended to every online hoard and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores taking into consideration a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sharp development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry so much not quite the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of stir in the air opinion addressed to online stores, because they encourage promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will allow you to achieve thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched demonstrate recipients
  • Easy campaign organization in poster terms
    Advanced analytics to uphold and enlarge the feel of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entrance to whatever Google Ads resources under a single campaign. By launching a perform campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as part of this work up will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader issue strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a agreed popular method of advertising. If your objective is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image accompanied by users
 
Why do you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted move around can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to select specific purpose groups and objective the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters as regards costs
  • They have a significant impact on recipients and can drastically addition sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a wide group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an operational way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their evolve by managing their campaigns.

We also support certificates confirming our skills and experience in the field of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as well as analytics, which we attach to examine the results and to optimise in view of that as to condense the costs of the shake up while obtaining bigger results. We then have experience in imitation of campaigns from our own e-commerce projects, so this is the issue we know very well.

Contact us and let us start cooperation!

 

For people who run a business in Citrus Heights – we have favourable terms of cooperation.

With us, you will addition your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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