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Google Ads Campaigns in Clearlake - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Clearlake

We offer Google Ads campaigns for consumers from the city of Clearlake. If you seek to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can attain them very easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Clearlake – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers when the pay for in a rapid time and thanks to systematic tools we can optimize the campaign appropriately that it could bring maximum assist at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved considering the encourage of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even intellectual shopping campaigns.

The advantage of Google Ads ads beyond the okay method of promotion is its enormous configurability and the possibility to precisely check the effects. In the case of standard forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific charity of recipients are plus not impressive.

In Google Ads campaigns, we can judge who exactly we desire to aspire our ads to, or we can even regard as being at what times they are to be displayed. For example, we can wish ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time similar to they have period to browse the internet. No form of conventional promotion offers such possibilities to define a mean group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.

We are dealing past a constantly growing part of the e-commerce announce in consumer shopping and not only. This trend does not seem to fiddle with and while time-honored shopping will probably stay later us, online shopping will unconditionally have a larger share. Currently, we are dealing in imitation of a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large action of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we commencement such a rouse for your store, your product will show the search list of the customer interested in purchasing a unmovable product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and no question effective method.

Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate past online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sharp development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry appropriately much very nearly the long-term and complicated SEO operation, as the effects are visible in explanation to at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of disconcert addressed to online stores, because they help promote goods by providing Internet users when specific information. If you have your online store, then thanks to this type of campaign you can make public your products upon the Internet. It will allow you to attain thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disconcert recipients
  • Easy campaign processing in classified ad terms
    Advanced analytics to uphold and total the character of ads displayed
    Increased sales effectiveness
  • Easy goal of costs!

3. Performance campaigns

This is a new type of campaign, used to reach the goals we chose. They allow advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a produce an effect campaign, we reach a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as part of this shake up will next be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every other places upon the websites. This is a very popular method of advertising. If your plan is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the midst of users
 
Why realize you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted protest can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to select specific objective groups and direct the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters on the subject of costs
  • They have a significant impact upon recipients and can drastically increase sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an lively way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with instruction about the visited website
  3. The addict leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also maintain certificates confirming our skills and experience in the arena of Google Ads!

 

 

The standard effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as well as analytics, which we attach to examine the results and to optimise hence as to condense the costs of the disturb while obtaining bigger results. We also have experience past campaigns from our own e-commerce projects, so this is the concern we know certainly well.

Contact us and allow us start cooperation!

 

For people who run a business in Clearlake – we have favourable terms of cooperation.

With us, you will accumulation your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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