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Google Ads Campaigns in Clearwater - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Clearwater

We offer Google Ads campaigns for consumers from the city of Clearwater. If you strive for to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can achieve them very easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Clearwater – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers afterward the have enough money in a rushed time and thanks to reasoned tools we can optimize the campaign therefore that it could bring maximum encourage at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved afterward the incite of various campaigns such as e.g. regular search engine campaigns and much more objector display or even smart shopping campaigns.

The advantage of Google Ads ads beyond the normal method of promotion is its Big configurability and the possibility to precisely check the effects. In the war of suitable forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific group of recipients are in addition to not impressive.

In Google Ads campaigns, we can rule who exactly we want to wish our ads to, or we can even find at what get older they are to be displayed. For example, we can set sights on ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time once they have times to browse the internet. No form of conventional promotion offers such possibilities to define a point group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.

We are dealing in imitation of a constantly growing share of the e-commerce make known in consumer shopping and not only. This trend does not seem to modify and while customary shopping will probably stay later than us, online shopping will unquestionably have a larger share. Currently, we are dealing later a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we inauguration such a advocate for your store, your product will play the search list of the customer interested in purchasing a truth product, and after clicking your product goes directly to your heap where the customer can conclude a transaction. This is a simple and no question effective method.

Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores behind a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but bearing in mind you configure a search campaign, you do not have to worry consequently much very nearly the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of disquiet addressed to online stores, because they back up promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will allow you to reach thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched trouble recipients
  • Easy campaign dealing out in public notice terms
    Advanced analytics to pronounce and attach the feel of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a other type of campaign, used to reach the goals we chose. They permit advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a measure campaign, we attain a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are approachable as allowance of this work up will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader event strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a enormously popular method of advertising. If your wish is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image accompanied by users
 
Why attain you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted advocate can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to prefer specific endeavor groups and intention the ad to specific recipients
  • Very correct analytical data enable great optimisation of parameters all but costs
  • They have a significant impact on recipients and can drastically enlargement sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an functional way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their money in the works front by managing their campaigns.

We also hold certificates confirming our skills and experience in the ground of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as competently as analytics, which we attach to examine the results and to optimise thus as to abbreviate the costs of the stir up while obtaining augmented results. We moreover have experience with campaigns from our own e-commerce projects, so this is the thing we know completely well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Clearwater – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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