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Google Ads Campaigns in Co-Op City - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Co-Op City

We offer Google Ads campaigns for consumers from the city of Co-Op City. If you point to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them categorically easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Co-Op City – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into consideration the have enough money in a rushed time and thanks to rational tools we can optimize the campaign for that reason that it could bring maximum assistance at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved once the assist of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even smart shopping campaigns.

The advantage of Google Ads ads beyond the standard method of promotion is its huge configurability and the possibility to precisely check the effects. In the encounter of standard forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific group of recipients are as a consequence not impressive.

In Google Ads campaigns, we can deem who exactly we desire to object our ads to, or we can even deem at what grow old they are to be displayed. For example, we can try ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have era to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a object group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the buy can be finalised.

We are dealing behind a constantly growing share of the e-commerce market in consumer shopping and not only. This trend does not seem to bend and while time-honored shopping will probably stay taking into account us, online shopping will completely have a larger share. Currently, we are dealing as soon as a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we establishment such a disquiet for your store, your product will be active the search list of the customer enthusiastic in purchasing a unquestionable product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and definitely effective method.

Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores gone a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry for that reason much very nearly the long-term and complicated SEO operation, as the effects are visible approximately at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks with mention to only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of trouble addressed to online stores, because they assist promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will allow you to accomplish thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disconcert recipients
  • Easy campaign giving out in announcement terms
    Advanced analytics to establish and count up the air of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective access to all Google Ads resources under a single campaign. By launching a con campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as part of this rouse will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader matter strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places on the websites. This is a definitely popular method of advertising. If your want is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image along with users
 
Why attain you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted move around can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to choose specific seek groups and mean the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters all but costs
  • They have a significant impact on recipients and can drastically addition sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an dynamic way to increase the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also sustain certificates confirming our skills and experience in the arena of Google Ads!

 

 

The conventional effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as competently as analytics, which we attach to examine the results and to optimise fittingly as to cut the costs of the stir up while obtaining better results. We then have experience past campaigns from our own e-commerce projects, so this is the thing we know definitely well.

Contact us and let us Begin cooperation!

 

For people who run a business in Co-Op City – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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