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Google Ads Campaigns in Colesberg - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Colesberg

We offer Google Ads campaigns for consumers from the city of Colesberg. If you goal to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can attain them utterly easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Colesberg – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers gone the find the grant for in a rushed time and thanks to logical tools we can optimize the campaign correspondingly that it could bring maximum assistance at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved subsequent to the urge on of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even intellectual shopping campaigns.

The advantage of Google Ads ads more than the up to standard method of promotion is its huge configurability and the possibility to precisely check the effects. In the clash of welcome forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific help of recipients are then not impressive.

In Google Ads campaigns, we can adjudicate who exactly we want to object our ads to, or we can even find at what epoch they are to be displayed. For example, we can plan ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have period to browse the internet. No form of received promotion offers such possibilities to clarify a take aim group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the purchase can be finalised.

We are dealing once a constantly growing portion of the e-commerce shout out in consumer shopping and not only. This trend does not seem to alter and while received shopping will probably stay behind us, online shopping will definitely have a larger share. Currently, we are dealing with a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we foundation such a campaign for your store, your product will decree the search list of the customer interested in purchasing a solution product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and certainly effective method.

Shopping campaigns are a type of promotion, recommended to all online growth and e-commerce businesses, regardless of the industry. We cooperate following online stores later than a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rapid development of the Internet, it is hard to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry consequently much just about the long-term and complicated SEO operation, as the effects are visible approaching at once.

 

Where realize search ads display?
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks not far away off from only the first 2 pages of search results!
  • To Google search network partners
  • Below the organic search results on Google
  • Above the organic search results upon Google
Ad types:
  • Below the organic search results on Google
  • Above the organic search results upon Google
  • To Google search network partners

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!

Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into account a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of disturb addressed to online stores, because they incite promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to reach thousands of new customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Easy hope of costs!
  • Increased coverage of your offer on the Internet
  • Better matched toss around recipients
  • Easy campaign management in public notice terms Advanced analytics to sustain and add together the environment of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a extra type of campaign, used to reach the goals we chose. They permit advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a achievement campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as share of this disconcert will next be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as skillfully as increased value of the basket
  • Well-developed statistics helping analyse effectiveness and produce a broader event strategy
  • Increased number of customers making a conversion

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a categorically popular method of advertising. If your try is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • Increases preparedness and builds the company’s image in the course of users
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why accomplish you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video co-conspirator apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is realizable to pick specific purpose groups and intention the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters concerning costs
  • They have a significant impact upon recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
How realize Video Campaigns work?
  • Ad bumpers
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • In-Feed video ads
  • Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an working way to accumulation the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also retain certificates confirming our skills and experience in the arena of Google Ads!

 

 

The conventional effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as skillfully as analytics, which we attach to examine the results and to optimise as a result as to condense the costs of the protest while obtaining augmented results. We as well as have experience subsequent to campaigns from our own e-commerce projects, so this is the matter we know enormously well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Colesberg – we have favourable terms of cooperation.

With us, you will increase your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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