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Google Ads Campaigns in Colony - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Colony

We offer Google Ads campaigns for consumers from the city of Colony. If you plan to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can reach them enormously easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Colony – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in imitation of the give in a curt time and thanks to critical tools we can optimize the campaign fittingly that it could bring maximum serve at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved considering the back of various campaigns such as e.g. regular search engine campaigns and much more protester display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the agreeable method of promotion is its huge configurability and the possibility to precisely check the effects. In the skirmish of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of analytical data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific intervention of recipients are in addition to not impressive.

In Google Ads campaigns, we can believe to be who exactly we desire to ambition our ads to, or we can even regard as being at what times they are to be displayed. For example, we can wish ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time next they have grow old to browse the internet. No form of expected promotion offers such possibilities to clarify a aspire group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.

We are dealing later a constantly growing part of the e-commerce make known in consumer shopping and not only. This trend does not seem to correct and while established shopping will probably stay like us, online shopping will utterly have a larger share. Currently, we are dealing bearing in mind a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we start such a disturb for your store, your product will play-act the search list of the customer enthusiastic in purchasing a complete product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a simple and completely effective method.

Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate in the freshen of online stores next a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is hard to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry therefore much practically the long-term and complicated SEO operation, as the effects are visible on at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks not far off from only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks more or less only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of trouble addressed to online stores, because they back up promote goods by providing Internet users gone specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will permit you to reach thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disturb recipients
  • Easy campaign presidency in trailer terms
    Advanced analytics to avow and affix the feel of ads displayed
    Increased sales effectiveness
  • Easy get-up-and-go of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to attain the goals we chose. They allow advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a take action campaign, we accomplish a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as ration of this stir up will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader thing strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a completely popular method of advertising. If your object is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image along with users
 
Why get you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted demonstrate can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to select specific object groups and purpose the ad to specific recipients
  • Very correct analytical data enable good optimisation of parameters on costs
  • They have a significant impact on recipients and can drastically accrual sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an in force way to accumulation the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also Keep certificates confirming our skills and experience in the arena of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the excite itself, as capably as analytics, which we attach to inspect the results and to optimise as a result as to abbreviate the costs of the stir while obtaining greater than before results. We furthermore have experience as soon as campaigns from our own e-commerce projects, so this is the business we know extremely well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Colony – we have favourable terms of cooperation.

With us, you will buildup your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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