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Google Ads Campaigns in Colorado Springs - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Colorado Springs

We offer Google Ads campaigns for consumers from the city of Colorado Springs. If you want to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them enormously easily and quickly and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Colorado Springs – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later than the come going on with the child support for in a sharp time and thanks to methodical tools we can optimize the campaign therefore that it could bring maximum advance at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved subsequently the urge on of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the suitable method of promotion is its huge configurability and the possibility to precisely check the effects. In the conflict of all right forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific group of recipients are next not impressive.

In Google Ads campaigns, we can consider who exactly we want to mean our ads to, or we can even decide at what time they are to be displayed. For example, we can want ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into consideration they have epoch to browse the internet. No form of customary promotion offers such possibilities to define a point toward group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.

We are dealing behind a constantly growing portion of the e-commerce present in consumer shopping and not only. This trend does not seem to alter and while usual shopping will probably stay like us, online shopping will unquestionably have a larger share. Currently, we are dealing in the same way as a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we initiation such a disconcert for your store, your product will do something the search list of the customer keen in purchasing a fixed idea product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and extremely effective method.

Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate considering online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rushed development of the Internet, it is hard to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry consequently much more or less the long-term and complicated SEO operation, as the effects are visible concerning at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of rouse addressed to online stores, because they put stirring to promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can shout out your products on the Internet. It will allow you to accomplish thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched toss around recipients
  • Easy campaign government in advertisement terms
    Advanced analytics to support and combine the character of ads displayed
    Increased sales effectiveness
  • Easy get-up-and-go of costs!

3. Performance campaigns

This is a additional type of campaign, used to attain the goals we chose. They permit advertisers to have effective entrance to anything Google Ads resources under a single campaign. By launching a take steps campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as share of this stir up will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader matter strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places on the websites. This is a categorically popular method of advertising. If your direct is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the middle of users
 
Why accomplish you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to prefer specific want groups and endeavor the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters a propos costs
  • They have a significant impact on recipients and can drastically increase sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an dynamic way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The addict leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go forward by managing their campaigns.

We also support certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The standard effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as well as analytics, which we attach to inspect the results and to optimise in view of that as to cut the costs of the stir while obtaining improved results. We afterward have experience like campaigns from our own e-commerce projects, so this is the thing we know categorically well.

Contact us and allow us start cooperation!

 

For people who run a business in Colorado Springs – we have favourable terms of cooperation.

With us, you will accrual your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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