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Google Ads Campaigns in Constantia - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Constantia

We offer Google Ads campaigns for consumers from the city of Constantia. If you intend to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can reach them certainly easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Constantia – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers with the manage to pay for in a rude time and thanks to questioning tools we can optimize the campaign fittingly that it could bring maximum sustain at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved bearing in mind the back up of various campaigns such as e.g. regular search engine campaigns and much more militant display or even intellectual shopping campaigns.

The advantage of Google Ads ads beyond the welcome method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the raid of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of systematic data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific bureau of recipients are next not impressive.

In Google Ads campaigns, we can judge who exactly we want to intend our ads to, or we can even believe to be at what become old they are to be displayed. For example, we can direct ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time gone they have times to browse the internet. No form of time-honored promotion offers such possibilities to clarify a target group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product on your website, where the buy can be finalised.

We are dealing subsequently a constantly growing allowance of the e-commerce market in consumer shopping and not only. This trend does not seem to regulate and while established shopping will probably stay bearing in mind us, online shopping will extremely have a larger share. Currently, we are dealing later a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large action of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the grant for and we launch such a trouble for your store, your product will ham it up the search list of the customer enthusiastic in purchasing a resolution product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and utterly effective method.

Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate with online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry in view of that much about the long-term and complicated SEO operation, as the effects are visible re at once.

 

Where do search ads display?
  • Above the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
  • To Google search network partners
  • Below the organic search results upon Google
Ad types:
  • Below the organic search results on Google
  • Above the organic search results upon Google
  • To Google search network partners

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks vis-а-vis only the first 2 pages of search results!

Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of advocate addressed to online stores, because they back promote goods by providing Internet users in the spread of specific information. If you have your online store, then thanks to this type of campaign you can spread around your products on the Internet. It will allow you to reach thousands of new customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Easy get-up-and-go of costs!
  • Better matched move around recipients
  • Easy campaign dealing out in trailer terms Advanced analytics to state and intensify the quality of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a supplementary type of campaign, used to achieve the goals we chose. They permit advertisers to have effective access to everything Google Ads resources under a single campaign. By launching a con campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as allocation of this trouble will next be helpful.

It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a agreed popular method of advertising. If your objective is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • Increases attentiveness and builds the company’s image accompanied by users
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why accomplish you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted advocate can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is attainable to select specific mean groups and want the ad to specific recipients
  • They have a significant impact on recipients and can drastically buildup sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
  • Very precise analytical data enable great optimisation of parameters just about costs
How do Video Campaigns work?
  • Skippable in-stream ads
  • Outstream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
Of which Outstream Ads are ads that display on the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an dynamic way to layer the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go ahead by managing their campaigns.

We also support certificates confirming our skills and experience in the showground of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the excite itself, as capably as analytics, which we attach to inspect the results and to optimise for that reason as to cut the costs of the stir up opinion while obtaining greater than before results. We then have experience subsequent to campaigns from our own e-commerce projects, so this is the business we know entirely well.

Contact us and let us start cooperation!

 

For people who run a business in Constantia – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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