Google Ads Campaigns in Cradock
More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them utterly easily and quickly and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.
Cradock – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers when the manage to pay for in a immediate time and thanks to systematic tools we can optimize the campaign consequently that it could bring maximum abet at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved when the assist of various campaigns such as e.g. regular search engine campaigns and much more objector display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the usual method of promotion is its vast configurability and the possibility to precisely check the effects. In the court case of usual forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific charity of recipients are in addition to not impressive.
In Google Ads campaigns, we can adjudicate who exactly we want to wish our ads to, or we can even declare at what become old they are to be displayed. For example, we can strive for ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in imitation of they have period to browse the internet. No form of standard promotion offers such possibilities to define a purpose group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the buy can be finalised.
We are dealing in imitation of a constantly growing part of the e-commerce puff in consumer shopping and not only. This trend does not seem to modify and while conventional shopping will probably stay subsequently us, online shopping will certainly have a larger share. Currently, we are dealing later a in aspire of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we foundation such a disturb for your store, your product will measure the search list of the customer interested in purchasing a unadulterated product, and after clicking your product goes directly to your addition where the customer can conclude a transaction. This is a easy and enormously effective method.
Shopping campaigns are a type of promotion, recommended to every online collection and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores next a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but bearing in mind you configure a search campaign, you do not have to worry fittingly much very nearly the long-term and complicated SEO operation, as the effects are visible around at once.
Where accomplish search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
- Below the organic search results on Google
Ad types:
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
Ad types:
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of excite addressed to online stores, because they urge on promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to accomplish thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched demonstrate recipients
- Easy campaign handing out in trailer terms Advanced analytics to insist and adjoin the vibes of ads displayed Increased sales effectiveness
- Easy objective of costs!
3. Performance campaigns
This is a new type of campaign, used to attain the goals we chose. They permit advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a feint campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as portion of this campaign will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader event strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every second places upon the websites. This is a enormously popular method of advertising. If your seek is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image accompanied by users
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why attain you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted demonstrate can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
- It is realizable to prefer specific want groups and take aim the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters as regards costs
How get Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an enthusiastic way to mass the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their press on by managing their campaigns.
We also retain certificates confirming our skills and experience in the field of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the rouse itself, as without difficulty as analytics, which we attach to inspect the results and to optimise in view of that as to cut the costs of the rouse while obtaining augmented results. We moreover have experience once campaigns from our own e-commerce projects, so this is the situation we know unquestionably well.
Contact us and allow us start cooperation!
For people who run a business in Cradock – we have favourable terms of cooperation.
With us, you will accumulation your coverage and Get more customers!
Ask us for details.
